I let you in on a little secret. Rules and I sometimes don’t get along, especially when it comes to writing great content. As a kid, and even to this day, I was considered a rebel. I always asked and still do ask, “Why?” This, by the way, drove my teachers (I spent 9 years in […]
“Be your authentic self on social media.” What exactly does this mean? From a psychology viewpoint, it means you remove your mask and show your audience who you are, no matter what. It also describes impression management where you determine how you’ll present yourself publicly. This above all: To thine own self be true, And […]
Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more noticeable and because people typically consider […]
How to Get the Most Out of Your Health and Wellness Blog Many health and wellness professionals may struggle with blogging for their health and wellness blog. For example, you may not think you have enough time to blog. Perhaps you don’t know who your audience is or what they want. Do you focus on […]
Email Marketing Best Practices Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best […]