QUOTE OF THE DAY
“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.” – Sierra Bailey
Social media and time management go together like peanut butter and jelly.
You really can’t have one without other.
Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, and other social media networks are available. But which ones do you use? The key is to know where you clients, customers, and readers hang out.
This brings me to time management.
You can spend all day on social media, but if you did that you wouldn’t grow your business. If you’re a solopreneur, spend about 15-20 minutes each day on your accounts. If you can outsource the task, do it!
Read on to learn more about social media and time management, content and copy, too.
Small business owners flock to Twitter, Facebook, Instagram, Pinterest, Tumblr, etc. without a strategy or plan. If you’re considering using social media, consider where your audience is and use those platforms. Hire a writer to write content and/or social media coordinator or manager to write content and manage your networks.
Do you find yourself looking at the clock wondering where the time went? If so, you may want to reevaluate your time management. For example, if you’re spending time on web design when you should be making phone calls or taking meetings to grow your business, you may want to outsource your website’s design and maintenance to a freelancer or web company.
THE RIGHT CONTENT MATTERS
Did you know that people respond to positive actions?
If your content doesn’t offer value, your readers may not be inclined to share it when you ask them to do so. For example, I wrote social media content for the Parma Animal Shelter’s Annual Holiday Bake Sale. The post had a reach of 2,796 and was liked 49 times and received multiple comments. Why? Because the community knows to share these and other posts. And they find them valuable.
What’s the value? To the Parma Animal Shelter, over $1,000! That’s not too shabby for a few hours of selling bakery.
What’s the value to the Parma community? Another place to buy bakery [one day only].
What else is of value to the Parma community? Food donations for people and pets. The bake sale kicked off the shelter’s collection drive for the Parma Hunger Center and All Faith’s Pantry. The community can drop off food donations at the shelter until December 31 and someone will distribute them.
The right content matters, no matter if it’s your blog, social media, case study, etc.
Got a nonprofit? Work for one?
Would you like to learn about grant writing that gets your organization more money than you asked for?
Admit it. Your grant writing isn’t working.
You’re passionate about your cause but you can’t seem to get grant monies. Why not? It could be your storytelling. That’s right. You must ‘hook’ the reader of your grant application like an author who hooks a reader by using descriptive and emotional words
For example, I wrote a grant for the Parma Animal Shelter, Inc. (nonprofit)and got the organization $5,000 instead of the original $3,000 I asked for. How? Because a key person involved in the grant decision making process fell in love with their story. And that’s how it’s done!
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