Welcome to my digital marketing and writing portfolio!
The year Amandah started with the Parma Animal Shelter, Inc., we had a very utilitarian website that was put together by various individuals and it showed. The shelter had no social media exposure except for a basic Facebook page. PAS, Inc.now reaches thousands of people locally and around the country thanks to her social media content, blogs, email marketing, etc. Amandah was instrumental in helping me to find a web designer and continues to be the liaison between our organization and the webmaster. Amandah has also helped the Parma Animal Shelter, Inc. receive a $10,000 Petco Foundation grant and $5,000 Lowell Fund grant and contributed to the grant committee with her expertise in writing for grant applications and utilization reports. — Carol Rini, Former President of the Parma Animal Shelter, Inc.
Digital Marketing and Writing
Below are a variety of writing samples, from articles to blog posts, books, newsletters, product copy, video scripts, and more.
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Co-author of The Seussification of Life: Daily Meditations for Your Movin’ & Groovin’ Soul. Published under the pen name Celeste Teylar. Nascent Digital Press, LLC. April 2013.
Co-author of Your Inner Child: Daily Meditations for the Creative Soul. Published under the pen name Celeste Teylar. Nascent Digital Press, LLC. March 2013.
Co-author of Color Your Life: Daily Meditations for the Creative Soul. Published under the pen name Celeste Teylar. Nascent Digital Press, LLC. December 2012.
Contributing author on Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve, published by Outskirts Press, Inc. and edited by Christina Hamlett. June 2012.
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GuestQuest (travel)
The travel publication company distributes over 2.4 million travel guides to high-income suburban homes to homes in 13 states divided into 10 markets and has been in the publishing business for over 27 years. We assist travelers in finding family vacation specials, business accommodations and affordable luxurious getaways.”
• Take a Bite Out of Traveling with Pets. Editorial article featured in the Spring 2012 Ohio Edition, featuring Ohio, Pennsylvania, West Virginia, and Indiana in addition to the GA/AL edition, TN/KY edition, IN/IL edition, NY edition, and VA/DC edition.
• Spring Ahead to South Carolina. Editorial article featured in the Spring 2012 NY Edition, featuring New York, South Carolina, and Florida in addition to the GA/AL edition, and TN/KY edition.
AZ Lifestyle Magazine (articles written under Rebecca Sebek)
• The Music Man Joins the Phoenix Symphony. I interviewed Maryellen H. Gleason, former President and CEO of The Phoenix Symphony. We discussed “The Music Man” which opened The Phoenix Symphony’s 2010-2011 season.
• Celebrate Fashion at Scottsdale Fashion Week. I interviewed Jim Scott, Founder of Scottsdale Fashion Week, to get the scoop on this much anticipated yearly event.
• Mark Your Calendar. Listing of charitable events and dates for the month. See page 46.
ABOVE Magazine (real estate)
Million Dollar Milestone. RE/MAX Crossroads in Ohio donated more than $1 million dollars to Children’s Miracle Network Hospitals.
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Parma Observer: Print and Online
• Winter Weather Wreaks Havoc on Parma Homeowner. This is a March 2014 article I wrote for the Parma Observer, a local newspaper for the City of Parma, Ohio. See page 7.
• Supporting The Parma Community And Being The Change You Want To See In Parma. This is a February 2014 article I wrote for the Parma Observer, a local newspaper for the City of Parma, Ohio.
• October is Adopt a Shelter Dog Month. This is an October 2013 article I wrote for the Parma Observer, a local newspaper for the City of Parma, Ohio.
• Scrumptious Spaghetti Dinner Supports The Parma Animal Shelter. This is a September 2013 article I wrote for the Parma Observer, a local newspaper for the City of Parma, Ohio.
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The Huffington Post – Business, Financial Education and Money Sections
• These Top 7 Beliefs Keep You Broke. This post is for the Financial Education section of The Huffington Post.
• How to Easily Finance Multiple College Funds. This post is for the Financial Education section of The Huffington Post.
• 13 Things to Consider If You Love a Person with Scary Money Problems. This post is for the Financial Education section of The Huffington Post.
• Want to Stop Getting Into Debt? Quit Doing This One Thing. This post is for the Financial Education section of The Huffington Post.
• 11 Ways to Celebrate Valentine’s Day Without Going Broke. This post is for the Financial Education section of The Huffington Post. It was also featured on BeliefNet.com.
• 10 Ways Couples Can Save Money and Avoid Breaking Up. This post is for the Financial Education section of The Huffington Post.
• Focusing on Financial Freedom May Cause a Personal Financial Meltdown. This post is for the Financial Education section of The Huffington Post.
• Don’t Wait Until You’re Dying: Plan and Save for Your Funeral Now. This post is for the Financial Education section of The Huffington Post.
• 10 Ways You Can Save to Have a Baby Without Going Broke. This post is for the Financial Education section of The Huffington Post.
• 10 Deadly Childhood Money Habits That Are Killing Your Finances Today. This post is for the Financial Education section of The Huffington Post.
• Why You Need to Be Smart About Your Tax Refund (and 8 Ways to Handle Your Refund). This post is for the Financial Education section of The Huffington Post.
• How to Say “I Do” to a Solid Financial Future Together. Marriage and Matrimony. This post is for the Financial Education section of The Huffington Post.
The Huffington Post – Healthy Living Section
• How to Stop Emotionally Abusing Yourself. This post is for the Healthy Living section of The Huffington Post.
• Warning: These 10 Phrases Can Destroy Your Life. This post is for the Healthy Living section of The Huffington Post.
• Warning: These 10 Beliefs Keep You Stuck in Life. This post is for the Healthy Living section of The Huffington Post.
• 10 Warning Signs of Depression (And How to Eliminate It From Your Life). This post is for the Healthy Living section of The Huffington Post.
• Warning: Teen Obesity Is Hazardous to Your Child’s Health and Future Career. I interviewed a well-known fitness coach and personal trainer who’s the founder of Health Fitness Revolution for this article; it’s posted in the Healthy Living section on The Huffington Post.
The Huffington Post – Travel Section
• Are You Prepared to Deal With the Top Consequences of Travel? This post is for the Travel section of The Huffington Post.
• Travel Like a Pro Without Bankrupting Your Savings. This post is for the Financial Education section of The Huffington Post.
• 10 Reasons Women Need to Solo Travel. This post is for the Travel section of The Huffington Post.
HalogenTV
“An empowering television network that entertains and motivates individuals looking to be the change they want to see in the world.”
• Fruits on a Sugar High. Before you reach for that piece of fruit, you should know that it may be loaded with sugar. Some fruits may be hazardous to your health.
• Warning: Cosmetics Are Tested on Animals. Uncovering the truth about animal-tested cosmetics.
• How to Plan an Eco-Friendly Summer Vacation. Find out how you and your family can reduce your carbon footprint as you travel.
• A Healthy and Locally Grown Guide to Dining Out. Guide to healthy and locally grown eating.
• Roundtable Discussion: Is Student Loan Debt about to Explode? The state of student loan debt in the U.S.
• Lady Gaga: Singer, Fashion Artist, and Philanthropist. Lady Gaga influences fashion and art while giving back at the same time. She’s a true inspiration to ‘Little Monsters’ everywhere.
• Eco-Friendly Fashion Hits the Runway for 2011 Fashion Week: Period Kiss, Nicole Bridger, and other designers. A series of articles for fashion week, September 2011.
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• Divine Court. Short film.
• Freedom. Short film.
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Blog Posts
• 5 Things You Need to Do NOW to Avoid a Tax Headache Next Year. This is a guest blog post for a Connecticut CPA.
• Everything You Need to Know about Forensic Accounting. This is a guest blog post for a Connecticut CPA.
• How Staffing is Easier in the Cloud. This is a guest blog post for a Connecticut CPA.
• Do You Know How to Grow from a Solopreneur to an Employer? This is a guest blog post for a Connecticut CPA.
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Blog Posts
• 7 First-Time Home Buyer Tips You Need to Know for a Smooth Process (Infographic). Blog post for FFCCU (infographic copy, too).
• How to Get Your Credit Back on Track. Blog post for Firefighters Community Credit Union (FFCCU).
• Buying a New Home in the New Year? Use This Home Buying Checklist. Blog post for FFCCU (checklist copy, too).
• How to Protect Yourself from Scamming and Fraud. Blog post for FFCCU.
• Email Marketing Campaign #1. FFCCU Email campaign.
• Email Marketing Campaign #2. FFCCU Email campaign.
• Email Marketing Campaign #3. FFCCU Email campaign.
• eNewsletter. FFCCU – The Dispatch newsletter.
Infographic
• Infographic. FFCCU – Home buying infographic.
Radio Ads/Scripts
• Auto Loan Radio Spot. Radio spot for FFCCU, played on iHeart Radio stations in Cleveland, Ohio.
• Dare2Compare 30 Second Radio Spot. Radio spot for FFCCU, played on iHeart Radio stations in Cleveland, Ohio.
• Dare2Compare 60 Second Radio Spot. Radio spot for FFCCU, played on iHeart Radio stations in Cleveland, Ohio.
• Rec Vehicle 30 Second Radio Spot. Radio spot for FFCCU, played on iHeart Radio stations in Cleveland, Ohio.
Paid Ads
• Facebook Paid Ad Campaign #1. FFCCU – Facebook paid ad campaign.
• Facebook Paid Ad Campaign #2. FFCCU – Facebook paid ad campaign.
Social Media
• Facebook Holiday Post. FFCCU – Facebook post.
Website Landing Page
• Connection Rate landing page (variant). Equity Trust.
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Blog Posts
• 5 Ways to Help Teens Cope With Stress. This is a blog post for Dearborn Pediatrics.
• Grounding blog post. This is a blog post for a certified personal trainer.
• Emotional eating blog post. This is a blog post for a certified personal trainer.
• Interview with Farouk Radwan of 2 Know Myself – Part I. I interviewed Mr. Radwan, owner of 2 Know Myself , a personal development website that receives over 24 million visitors.
Web Content
• Web Content Sample #1 – Health and Wellness and Fitness
• Web Content Sample #2 – Health and Wellness and Fitness
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Blog Posts
• Holiday Stress: How to Break Free from the Pain of the Holidays. This is a blog post for D.A.W.N., law firm for women.
• How to Leave Money to a Charity. This is a blog post for an elder law attorney.
• Six Ways to Deal with the Stress of a Divorce. This is a blog post for D.A.W.N., a law firm for women.
• What is Planned Giving. This is a blog post for an elder law attorney.
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Article
• Parma Animal Shelter Helps the Satos Find Loving Homes. Three years ago Katie Rivera, niece of Parma Animal Control Officer Julie Kocik, became aware the Satos (feral dogs) and “Dead Dog Beach” in Puerto Rico. She made it her mission to bring as many dogs and puppies she could to the U.S. Two puppies were adopted by loving families in NEO; two dogs (mother and son) are still waiting to be adopted.
Bios
• Sample #1 – Writing and editing. Re-elected to PAS BOT – 2014 year.
• Sample #2 – Editing. Elected to PAS BOT – 2014 year.
• Sample #3 – Writing and editing. Elected to PAS BOT – 2014 year.
Blog Posts
• 5 Posts That Will Change Your Mind about Adopting a Senior Dog. This is a blog post for the shelter.
• Pets: What to do When You Go on Vacation. This is a blog post for the shelter.
Copywriting
Donation Letters
• The Ozzie Fund. This is a donation letter I revised for the Parma Animal Shelter.
• Adoptahon Vendor Donation Letter. This is a donation letter I wrote to attract vendors to the Parma Animal Shelter’s Adoptathon.
• Year-end holiday donation letter. This is a year-end holiday donation letter.
eBlasts and Newsletters
• Sample #5 – Featured cat was adopted.
Flyers
• Flyer – Copy and Design – Sample #2
• Flyer – Copy and Design – Sample #3
• Flyer – Copy and Design – Sample #4
• Flyer – Copy and Design – Sample #5
• Flyer – Copy and Design – Sample #6 (Made in Canva)
• PAS Rally to Rescue Adoptathon Flyer. This is a promotional flyer for the Parma Animal Shelter’s Adoptathon.
• PAS Rally to Rescue Adoptathon Cat Promotion. This is a special cat adoption promotional flyer for the Parma Animal Shelter’s Adoptathon.
• PAS September Cat Adoption Promotion. This is a promotional flyer for the Parma Animal Shelter’s September cat adoption.
Press Release
• PAS Rally to Rescue Adoptathon Press Release. This is a press release for the Parma Animal Shelter’s Adoptathon.
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Articles
• How to Select a Realtor to Help You Find a Home. An article giving consumers tips on how to select a realtor when they want to purchase a home.
• How to Inspect a Neighborhood before You Buy a Home. An article giving consumers tips on how to inspect a neighborhood before they purchase a home.
• How to Take the Emotion Out of Buying Your First Home. Buying a first home doesn’t have to be a stressful process. This article helps consumers take the emotion out of buying a first home.
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Blog Posts
• How To Fake a Mantel. Blog post for Improvements, a Qurate Retail Group.
• Guide to Buying an Outdoor Heater. Blog post for Improvements, a Qurate Retail Group.
• How To Decorate a Fence with Planters. Blog post for Improvements, a Qurate Retail Group.
Catalog
• Improvements Summer K Book 2018. Bullet points, headlines, and copy for Improvements, a Qurate Retail Group.
• Improvements Summer G Book 2018. Bullet points, headlines, and copy for Improvements, a Qurate Retail Group.
• Improvements Outdoor Living Lifestyle F Book 2018. Bullet points, headlines, and copy for Improvements, a Qurate Retail Group.
• Improvements K Book 2018. Bullet points, headlines, and product descriptions for Improvements, a Qurate Retail Group.
• Holiday Gifts. 2017 Email for Improvements, a Qurate Retail Group.
• Holiday Helpers Email. 2017 Email for Improvements, a Qurate Retail Group.
Infographic
• Garden Fertilizer Infographic. Copy for a gardening infographic that was used in an Improvements, a Qurate Retail Group, blog post.
Look Books
• Holiday Look Book 2017 Holiday Look Book, Improvements, a Qurate Retail Group.
• Improvements Summer Lookbook 2018. Bullet points, headlines, and copy for Improvements, a Qurate Retail Group.
Product Descriptions
• Spring/Outdoor Preview Look Book 2018. Product descriptions and headlines for Improvements, a Qurate Retail Group.
• Improvements+Late+Spring+2018-Back Cover. Product description and headline for Improvements, a Qurate Retail Group.
• Late Spring 2018 E Book. Product descriptions and headlines for Improvements, a Qurate Retail Group.
• Improvements 2018 C Book. Product descriptions and headlines for Improvements, a Qurate Retail Group.
• Improvements 2018 B Book. Product descriptions and headlines for Improvements, a Qurate Retail Group.
• Improvements 2018 B Book-Front Cover. Product description and headline for Improvements, a Qurate Retail Group.
• Improvements+Late+Spring+2018-Pg.45. Product descriptions and headline for Improvements, a Qurate Retail Group.
• SEO Web Product Copy. Samples of various SEO product copy for Improvements, a Qurate Retail Group.
• Product Naming-SEO. Product names-SEO for Improvements, a Qurate Retail Group.
Web Copy
• Christmas Tree Guide. SEO web content for Improvements, a Qurate Retail Group.
• Outdoor Furniture Collections Web Page-2018. Web copy for Improvements, a Qurate Retail Group.
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Blog Posts
• Days Deduction Outstanding. This blog post is for Billtrust, the leader in AR automation software, eCommerce software for distributors, and Business Network Payment solutions.
• Cash flow. This blog post is for Billtrust, the leader in AR automation software, eCommerce software for distributors, and Business Network Payment solutions.
• Accounts receivable turnover ratio. This blog post is for Billtrust, the leader in AR automation software, eCommerce software for distributors, and Business Network Payment solutions.
• Accounts receivable software. This blog post is for Billtrust, the leader in AR automation software, eCommerce software for distributors, and Business Network Payment solutions.
• Is accounts receivable an asset? This blog post is for Billtrust, the leader in AR automation software, eCommerce software for distributors, and Business Network Payment solutions.
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Articles
• Travel to the Highlands of Scotland like “Outlander” Claire Beachump Randall. The article is posted on EscapeArtist.
• The August of Cultural Explosion in Edinburgh, Scotland UK. A travel article about my trip to Edinburgh, Scotland in August 2007.
Blog Posts
• 7 Frequent Family Travel Must-Haves. Blog post written for GuestQuest.com’s readers to provide them with family travel must-haves.
• How to Appear Confident While Traveling Alone. Tips and tricks for solo travelers.
• 3 Tips for Traveling Long Distance by Car. Road trips can be a lot fun. These travel tips help travelers prepare before they leave for the open road.
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• Life Skills for Teens. Class was taught at the recreation center in Downtown Chandler, Arizona. I covered topics such as how to open a checking and savings account, how to cook nutritious meals, how to do laundry, and much more.
• Introduction to Travel Writing. Written for KSurf, an online education website. Please email a request to see the sample.
• Blogging & SEO. I taught this class in Downtown Chandler, Arizona at the recreation center.
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The Humane Society of the United States. I applied for (wrote) a grant from The Humane Society of the United States funded through the Lowell fund and the Parma Animal Shelter was awarded a $5,000 grant for large, adult and senior mixed-breed dogs.
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• Want to Boost Conversions? Get Employees Involved in Content Creation is for Crazy Egg.
• 10 Ways to Make Your Twitter/Facebook Profile Stand Out from the Crowd is for Orbit Media Studios, Chicago, IL.
• Social Media for Nonprofits: 5 Ways to Increase Donations for Nonprofits is for Orbit Media Studios, Chicago, IL.
• 9 Bogus Claims by Social Media Charlatans is for Ragan.com.
• 10 Ways to Prove You’re Not Just Another Sleazy Marketer is for LifePassion.net, a coaching company that provides clients with the tools to find their passion and get paid for it.
• 5 Warning Signs You’re Sabotaging Your Business is for Increase Sales Blog, owned by Coach Lee aka Leanne Hoagland-Smith.
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• Fit-4-You Business Plan-Final Project for Master of Science, Management. Fit-4-You Multiplex is a fictitious full service health and wellness center located in Sevier County, Tennessee.
• Leadership in Crisis: Ernest Shackleton and the the Epic Voyage of the Endurance – Case Study. A ship called the Endurance, carrying a British polar expedition was frozen into icy waters off the coast of Antarctica. The ship’s leader, Sir Ernest Shackleton, had planned to sail his boat to the coast through the Weddell Sea, and then march a crew of men, supported by dogs and sledges, to the Ross Sea on the opposite side of Antarctica.
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Health and Wellness and Fitness
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Proceed to the Services page.