Smartphone Geofencing

How Does Geofencing Work and What is it for?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers – […]

Social media networks and social media manager challenges

What is the Biggest Challenge a Social Media Manager Faces?

Someone contacted me about sharing what I thought was the biggest challenge a social media manager faces. The answers would be posted in a roundup post. However, the person never answered my email inquiry about the deadline, so I decided to answer the question on Savvy-Writer. A social media manager wears many hats such as […]

Contact Form

4 Secrets to Contact Forms that Convert

This article about contact forms that convert appeared on HubSpot and is reprinted on Savvy-Writer with permission. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough. When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will […]

Email Strategy-Customer Buying Online

The Email Strategy That Turns Browsers Into Active Online Shoppers

This article about email strategy appeared on HubSpot and is reprinted on Savvy-Writer with permission. If you’re in an e-commerce business, you’re probably very familiar with the challenge of “abandoned carts”. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Many of these people will return, and some more qualified to […]

Continuing Education

Why Employers Should Cover Continuing Education for Employees

The idea of employer-sponsored education isn’t necessarily a new one. For example, in professional fields such as healthcare, employers will often pay for employees to receive continuing education. Traditionally, however, the concept was that employers would pay for graduate school so employees could earn an advanced degree. Now, with so many sources of online education […]