This in-depth book review is about unReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill, Co-founder and CEO of ASLAN Sales Training Program. unReceptive will be available from HarperCollins Leadership on October 12, 2021, but you may pre-order your copy now. I’d like to thank HarperCollins Leadership and Mike Onorato at Smith […]
The following is a guest post on brand positioning from Grant Polachek, head of Branding at Squadhelp.com, the world’s #1 naming and branding platform. Every year, the number of startups flooding the US keeps growing. And one thing common about startups trapped in this flood is that they lack a guiding principle that’ll help them […]
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also maintains a popular blog with more […]
If you have digital marketing and SEO skills, you may consider using them to create a money-making website, which may increase your monthly and yearly income. Contrary to popular belief, you don’t have to become a freelancer to make a living as a writer. You can make a living, with zero clients. Granted, with the […]
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief marketing officers, etc. believe it’s […]