sales and marketing: a tree with words on it, including success, business, sales, team, marketing, and more

Why Sales and Marketing Teams Should Work Together

Sales and marketing are two critical departments in any business, and they are both instrumental in driving revenue growth. While the two departments have distinct roles, they should work hand in hand to achieve common goals. Unfortunately, in many organizations, sales and marketing teams are often siloed, leading to missed […]

phone screen with social media icons showing on it including LinkedIn, Twitter, Facebook, Instagram, etc.

Running Social Media Campaigns for Franchises

This blog post about running social media campaigns for franchises on featured on Savvy-Writer.com is from Joarra Solis, Vice President of Social Media Marketing at Cyberbacker. Franchisors can support franchises with social media in many ways, from supplying content, branding, scheduling, and formatting, to providing cybersecurity and tracking metrics. But […]