This book review is about The Authenticity Code™: The Art and Science of Success and Why You Can’t Fake It to Make It by Dr. Sharon Lamm-Hartman, Founder and CEO of Inside Out Learning, Inc. (IOL), an award‐winning global leadership, team and organization development consulting business. The Authenticity Code™ will […]
How To Design the Perfect B2B Catalog
This guest blog post about designing the perfect B2B catalog on Savvy-Writer is from Tishant, Marketing Coordinator, at DCatalog. B2B catalogs are a fundamental tool for sales and marketing. To showcase your stunning products, you need to have a stunning way of displaying them. Designing an eye-catching digital catalog is […]
Book Review—unReceptive: A Better Way to Sell, Lead, and Influence
This in-depth book review is about unReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill, Co-founder and CEO of ASLAN Sales Training Program. unReceptive will be available from HarperCollins Leadership on October 12, 2021, but you may pre-order your copy now. I’d like to thank HarperCollins Leadership […]
Exclusive Research on Brand Positioning in 2021 Could Make or Break Your Company
The following is a guest post on brand positioning from Grant Polachek, head of Branding at Squadhelp.com, the world’s #1 naming and branding platform. Every year, the number of startups flooding the US keeps growing. And one thing common about startups trapped in this flood is that they lack a […]
What Marketers Need to Know about Data
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also […]