As someone who loves to travel and has taken many road trips, I know the importance of having a road map. After all, if you don’t know where you are going, how will you get there? It’s the same with online marketing. If you don’t have a content marketing plan, […]
Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better […]
Someone contacted me about sharing what I thought was the biggest challenge a social media manager faces. The answers would be posted in a roundup post. However, the person never answered my email inquiry about the deadline, so I decided to answer the question on Savvy-Writer. A social media manager […]
This article about contact forms that convert appeared on HubSpot and is reprinted on Savvy-Writer with permission. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough. When requiring a contact form to download the goodies you’re offering, you have to think first […]
This article about email strategy appeared on HubSpot and is reprinted on Savvy-Writer with permission. If you’re in an e-commerce business, you’re probably very familiar with the challenge of “abandoned carts”. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Many of these people will return, […]