It’s important for people to talk and get beyond the wall of Facebook and social media. -Billy Corgan Admit it. You’re a social media junkie. Instead of having a bottle of whisky or bag of chocolate chip cookies in your hands, yours are glued to your mouse and keyboard. You have to […]
You’ve considered your copywriting, haven’t you? You’re writing direct sales copy, and people seem to respond to it, but you’re not getting the results you’d like. Sales are coming in at a snail’s pace, traffic to your landing page is a trickle, and your testimonials are slim to none. And […]
Is your small business moving forward? Maybe you describe your new book on Amazon as ‘epic’. These are only a handful of overused buzzwords plaguing the content and copy of large and small companies around the world. Where is the creativity? Oh, the humanity! When I hear or read the […]
I let you in on a little secret. Rules and I sometimes don’t get along, especially when it comes to writing great content. As a kid, and even to this day, I was considered a rebel. I always asked and still do ask, “Why?” This, by the way, drove my teachers […]
“Be your authentic self on social media.” What exactly does this mean? From a psychology viewpoint, it means you remove your mask and show your audience who you are, no matter what. It also describes impression management where you determine how you’ll present yourself publicly. This above all: To thine […]
Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more […]
How to Get the Most Out of Your Health and Wellness Blog Many health and wellness professionals may struggle with blogging for their health and wellness blog. For example, you may not think you have enough time to blog. Perhaps you don’t know who your audience is or what they […]