You’ve considered your copywriting, haven’t you?
You’re writing direct sales copy, and people seem to respond to it, but you’re not getting the results you’d like. Sales are coming in at a snail’s pace, traffic to your landing page is a trickle, and your testimonials are slim to none.
And yet you wonder…
Do you need to be patient and keep the faith that your sales will skyrocket?
Or is it that your direct sales copywriting sucks big time [thus breaking the rules from AWAI, Inc.], and everyone who orders is just being nice or actually friends of your family and you just don’t know it.
Tap into Emotions to Write Direct Sales Copy
Why do you want to stir emotions?
Because selling involves tapping into the human psyche.
Think about it.
If you’re buying a new car, who would you rather buy from? Sophia Saleswoman who shows you a picture of her one year old daughter in her Halloween costume while telling you how motherhood has changed her life and why she now drives the car you’re considering buying. Or Sam Salesman who seems distant and uncaring.
I think you’d agree that Sophia Saleswoman would get the sale.
Because Sophia was engaging and charismatic. She revealed things about herself that you could relate to on a parental level. You trusted Sophia to sell you a safe and reliable car, while stylish at the same time.
Keep in mind that human beings feel more than two emotions, so you want to trigger a variety of them such as:
If you focus on fear and greed, you’ll only reach a few prospects and that is not the point of sales!
Direct Sales Letter Copywriting Example
The following is a sample direct sales letter copywriting example that a digital media agency may use.
What You’ve Been Told About Copywriting Is Wrong…
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Some Copywriters Have Their Heads In The Clouds — And You Don’t Even Know It!
Uncover the true facts about direct sales copywriting from Inventive Agency, Inc.
Curiosity Didn’t Kill the Cat
Ever hear of Pandora’s Box or Pandora’s Jar?
The short version is that it’s an artifact in Greek mythology, from the myth of Pandora’s creation in Hesiod’s Works and Days. The “box” was actually a large jar given to Pandora, which contained all the evils of the world.
When someone is curious about something they’re said to be opening Pandora’s Box because they don’t know what they’ll find once the box is opened.
This is why curiosity works in copywriting.
Here’s an example. If you’re a certified personal trainer, you may want to send out a direct mail piece such as:
Ancient Roman Exercise Discovered!
Doing This One Exercise
Can Help You
Lose 20 Pounds
In 10 Days
Do see the curiosity? Wouldn’t you like to know what ‘one’ exercise can help you shed 20 pounds in 10 days? I would!
The headline piques the interest of the reader and leads her into the copy.
The headline does implement the ‘fear’ factor. If the customer doesn’t learn what the exercise is, she won’t lose weight quickly.
Are You Ready to Turn $1,000 Into $1.15 Million?
Imagine logging in to your eCommerce site and finding it filled with order confirmations, or receiving thousands of orders at your place of business.
Instead of holding your breath when you log in to your account, you look forward to seeing your inbox because it means people have ordered your product.
This happened because you learned how the secrets of direct sales copywriting, or hired a copywriter.
Not only are you reaching your sales goals but you’ve finally started to realize a profit, which means you can start saving for your dream vacation and your retirement.
Think this is impossible? It’s not.
Understand copywriting, the importance of tuning into emotions, and visualize your customer sitting in front of you as you write.
You’ve got an example – all you need to do is study and follow it.
Amandah’s note: If you found this article useful, check out my content and copy writing services. I understand the struggles you may face when it comes to sitting down and writing content and copy for your business. Or if you’re a media agency, you may not have the staff of writers available to handle the work. I can help. Let’s set up a short meeting and have a chat. Contact me today!
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