Freelance Writer Reveals Secrets to Writing Headlines for the Web

Effective communication is important for both print and web copy writing. The most important aspect of writing is creating an eye-catching headline. A freelance writer who’s skilled in writing for the web understands that it’s important to write headlines that get noticed. It’s also important to optimize a headline for SEO purposes. Below are a […]

Why is Social Media an Important Marketing Tool?

If your company hasn’t taken advantage of social media, you could be missing out on the opportunity to increase business results and profitability. Social networking sites such as Twitter, LinkedIn, Facebook, Google+, and others are free to use. When they’re used properly, they can drive traffic to your website, convert visitors to customers, and increase […]

A Freelance Writer Gets Results, Increases Profitability

As a freelance writer, I work with clients in various industries. A month ago, I started working with a client¬†in the travel industry. I’m thrilled because not only do I get to write quality content such as editorial articles and blog posts, I get to teach everyone about SEO and social media. I enjoy teaching […]

Social Media and SEO: Do Your Employees Struggle with Change?

Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies?¬†Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to support social media and SEO […]

Content: Write for the Web in 7 Easy Steps

Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when viewed in Google Chrome vs. […]