Hi, I’m Amandah Blackwell, and I’ve been at the forefront of SEO and digital marketing since 2008. My journey from accountant to digital marketer has been as unconventional as it has been rewarding.
A Unique Blend of Expertise
With a Master of Science in Management and two accounting degrees, I bring a rare combination of analytical thinking and creative prowess to the world of digital marketing.
My transition from accounting to digital marketing began with a solo trip to the Edinburgh International Fringe Festival in 2007, which sparked my passion for writing and led me to my first role as a blogger for a travel company.
16 Years of Digital Marketing Excellence
Over the past 16 years, I’ve honed my skills in:
- SEO strategy, planning, and optimization
- Content marketing and SEO content writing
- UX copywriting and technical writing
- Email marketing and campaign management
- Social media management and marketing
- Demand/Lead generation and conversion optimization
- Website management and optimization
- Accessibility improvements
My work has consistently delivered results, including:
- Improving keyword rankings and web page content: from pages 3-4 to pages 1-2.
- Boosting authority scores for Fintech/SaaS companies: from 58 to 67.
- Increasing landing page conversions by 20%.
- Achieving email marketing rates exceeding 50% with click-through rates of 12.3%-25%.
- Enhancing social media post reach by 114% and overall engagement by 208%.
Stay Connected
Whether you’re own an accounting or legal firm, home improvement business (electrical, HVAC, etc.), mental health or veterinarian practice, or any other professional service small business owner looking to boost your digital marketing game, stay tuned for upcoming books and resources that will help you thrive in the online world.
Here’s to empowering small business professional services and reimagining the way we approach digital marketing in professional services!
