Thank you for your interest in hiring me as your content marketing and digital marketing consultant or SEO web content writer, direct response copywriter, or ghostwriter. I’ve together this FAQs page to answer some questions you may have about me and my work.
After all, if you’re considering contacting me, you probably want to know more about my background, services, and how I work.
I did my best to answer some of the most common questions (FAQs) I’m asked. If you have any other questions, please contact me.
I’ve been writing since I could hold a pen and pencil. My favorite classes were art, English, literature, and creative writing.
I pursued a graphic design certification and worked for an Ohio direct mail organization. Not only did I design ads, but I also wrote and rewrote ad copy, and wrote advertorials.
Script consultant Christina Hamlett asked me to be a contributing author on Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve. I was thrilled to be a part of the book, published in June 2012 by Outskirts Press, Inc. and edited by Christina Hamlett.
Here is a Breakdown of My Education:
- Master of Science, Management
- B.S., Accounting
- A.A.B., Accounting
- Graphic Design Certification
- American Writers and Artists, Inc. (AWAI) Accelerated Copywriting Program
- Jon Morrow Guest Blogging Membership
My professional background is in the accounting, direct mail (worked as a graphic artist) real estate, and travel industries.
As a content and digital marketer and writer with a diverse educational and professional background, I bring a fresh perspective to your project because I:
- Stay on top of trends.
- Keep my finger on the pulse on what’s happening within industries (including mine).
- Keep my finger on the pulse of current events and pop culture.
Most business owners and entrepreneurs want and expect results. This means a content marketing plan and strategy has to work and content and copywriting has to convert. Otherwise, what’s the point?
For example, I have written successful blog copy and articles for B2B and B2C companies within the travel, real estate, accounting, health and wellness, legal, nonprofit, and other industries.
I’ve studied under some of the best copywriters (online and print) and read many business books on a wide variety of topics, from entrepreneurship to content marketing, email marketing, social media, and more.
Some of my favorite fiction and nonfiction authors are
- Stephen King
- Dr. Wayne Dyer
- Debbie Ford
- J. K. Rowling
- Jane Austen
- Emily Bronte
- Lewis Carroll
- C. S. Lewis
- Syd Field
- Shel Silverstein
- R. L. Stine
- Dr. Seuss
- Tim Ferris
- Ben Settle
- And many others
I’m a movie and TV buff and was bitten by the screenwriting bug after I was hired to be an extra in the independent film Middle Men featuring James Caan (best known as Sonny Corleone in The Godfather), Luke Wilson (Legally Blonde), and Giovanni Ribisi (Gone in 60 Seconds).
I’ve written a short films, TV pilots, children’s picture books, a comic strip, and more. Some of these are still in the development stage.
I love WordPress but have also used:
- Custom blog systems.
I can learn and use any blogging platform.
I know a little more than the basics when it comes to HTML and CSS web coding, but I’m not a web designer or programmer.
When I lived in Arizona, I fell into freelance writing and content and digital marketing by answering two job advertisements for a travel company. One was for a marketing assistant and the other was for a blogger.
I tested for both positions, and the owners decided I was a better fit for the blogging position because they felt my passion for writing. However, I’m also analytical, hence the accounting degree, and would review blog and other stats to see how the posts and website were doing.
The rest is history!
I provide content and digital marketing consulting for small, mid-sized, and large companies.
I’ll also provide blog posts, articles (print and web), web page content, direct response copywriting, ghostwriting, newsletter writing, and eBooks.
For more information, see my Services page.
All projects are quoted as a flat fee, no exceptions!
Project fees are based on the following criteria:
- Type of service needed
- Whether or not you have keywords for blog posts or articles
- Whether or not you have existing content and digital marketing materials
I like to get my hands on a project and dig in to it; this is the reason why I ask a lot of questions. I need to know who your target audience is and if there’s an existing message in place.
I’ll also ask about your competitors and if you can provide me with their URLs.
I go above and beyond and exhaust all research.
I need the following from a client to get started:
1. I require a signed contract emailed to me that outlines the scope of work to be completed.
2. I require 1/2 or 1/3 payment up front, no exceptions. I send an invoice based on the payment terms. Accepted methods of payment are PayPal, direct deposit, or check or money order..
3. I need to be ‘briefed’ about your project and require important information such as:
- Target audience
- Existing content and digital marketing plan and strategy
- Current messaging
- List of competitors
- Word count (if you require content writing)
- Number of pages (for eBooks, newsletters, etc.)
- Number of chapters (for eBooks)
- Other information
The good news is I have a ‘client questionnaire’ form that’s easy to fill out or you can provide the answers within an email to me or we can discuss it over the phone.
Once I gather the necessary data, I’ll probably have some questions after I review the information collected thus far. I’ll send you an email with my other questions or call to schedule a time for us to discuss them.
Each project is different. But the bottom line is that I will meet your project deadline, no matter what. The only exception is death!
Revisions are figured into my fee, and I include two sets of requested revisions with most content and digital marketing consulting or writing projects.
I must receive revisions within 30 days from when you receive your project, and there must not be a change in the direction, scope or format of the project.
Clients are happy with my work. If they’re not fully satisfied, I’ll happily make revisions. I do, however, require that clients tell me exactly where the content and digital marketing strategy or content writing is not on target and why it’s not acceptable.
I haven’t heard of a reputable content and digital marketer, freelance content writer, direct response copywriter predict how well a blog post, article, email, etc. will do because we’re not a part of your content and digital marketing, marketing & PR, SEO, or social media team.
I simply can’t predict conversions, inquiries, and responses. But what I can guarantee is that you will be satisfied with my work. If it’s not on target, I’ll correct it until it is. Again, I ask that you assist me with identifying where the copy is off and why. If you’re still not satisfied, I’ll refund your initial payment and we’ll part ways, amicably.
Thank you for reading my FAQs!
The quickest way to contact me is via email at firstname.lastname@example.org. We’ll chat about your project for 30 minutes. There’s no fee to speak about your project or obligation to hire me.