50 Email Marketing Words That Scream SPAM

Email marketing can be tricky business if you use words that scream SPAM.

If you don’t want your emails to be deleted, don’t use spam words in your subject lines.

email marketing (Photo credit: opportplanet)

This marketing strategy can save you time and money in the long run.

Below is a list of 50 email marketing spam words you may not want to use (some of them, like Free, may work).

If you use spam words, your email blasts and newsletters will end up in the “Land of Email Marketing Misfits,” known as the Spam folder.

50 Email Marketing Words That Scream SPAM

1. Free or F R E E
2. Buy
3. As seen on
4. Urgent!
5. Make money
6. Make money online
7. Make money fast
8. Extra income
9. Extra cash
10. Be your own boss
11. Affordable
12. Quote
13. No hidden fees
14. No hidden cost
15. Get out of debt
16. Get paid
17. Hello
18. Dear (fill-in-the-blank)
19. Increase sales
20. Increase traffic
21. Network marketing
22. Multi-level marketing
23. Fast
24. Easy
25. Lose weight
26. Weight loss
27. Thousands
28. No experience
29. Off shore
30. Limited time
31. Limited time only!
32. Act now!
33. Offer expires
34. Offer expires soon
35. Don’t wait
36. Order today
37. Order now
38. Bonus
39. Please read
40. Guaranteed
41. Risk free
42. No obligation
43. Free quote
44. Free gift
45. Compare today
46. Compare
47. Risk free
48. Trial offer
49. Free sample
50. Please read

Most email marketing services such as Constant Contact give users the opportunity to check their email blast and newsletter for spam.

A low returns indicates little or no spam. A high return means your email blast or newsletter contains spam words. Ouch!

Before you send out your next email blast or newsletter, make sure it’s not filled with spam words.

Put yourself in your customers’ shoes: They’re probably bombarded with emails on a daily basis. They have information overload! Give them a reason NOT to delete, or even worse, put your emails in the spam folder.

Once you end up in the spam folder, you’ll stay there forever. You don’t want your company’s email marketing materials banished to the “Land of Email Marketing Misfits,” also known as the ‘Spam’ folder. Do you?

What spam words do you leave out? Share.

Related email marketing articles

• Email Marketing: Is Free a Powerful or Spam Marketing Term? (savvy-writer.com)
• Email Insider Summit: Email deliverability panel recap (blogs.constantcontact.com)
• Email Marketing Helps Constant Contact Customers See Higher Revenues (blogs.constantcontact.com)