Small Businesses: 10 Things You Need to Know about Social Media Today

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Are you sick and tired of using social media without seeing results?

Millions of small business owners like you flock to Twitter, Facebook, Instagram, Pinterest, Tumblr, etc. and wonder if they should spend thousands of dollars on social media campaigns.

But unless you understand social media today, you’re never going to reach your target market. You won’t generate leads and sales.

What if I told you there were 10 things you need to know about social media today that could not only boost your online presence, but boost your leads and sales too?

What if I revealed these simple ways to help you attract your ideal clients or customers and potential clients and customers?

Read on to find out what you need to know about social media today for your small business. Start attracting your audience and convert them into new and repeat clients and customers. [Read more…]

A Fast And FUN Way To Write Better Headlines Now

Learn How To Write Headlines that Get Clicked from Savvy-Writer

Do you struggle with writing headlines for your blog or website?

Hey! I’m a content writer and copy writer and I sometimes find it a challenge to write headlines that get clicked.

Some mad scientists, I mean writers, use headline formulas to create headlines.

A popular formula is Numbers + Adjective + Target Keyword + Rationale + Promise.

However, when you write headlines you want to keep your audience in your mind. Why? Because you may think your headline is clever and clickable, but they may not.

Writing headlines is both an art and science. Many writers, including myself, will brainstorm for headlines. A session can last from one hour to a few hours.

Even when I think I’ve written the right headline for a client’s blog post, I’ll look at it again and see it can be improved.

But luckily you don’t have to spend hours and hours thinking of headlines.

You can use headline generators.

I started using them.

Why?

Because, I was curious to see how many headlines would be generated.

I also wanted to see how the headlines compared to those I’ve written in the past.

Read on to learn about headline generators and how they can help you write headlines that get clicked. [Read more…]

How to Influence People Through Social Media Updates and Other Content

Do you struggle with writing social media updates because you’re unsure how long they should be?

Does writing a blog post send chills up and down your spine because you don’t know if you should write 500 or 1,600 words?

Do you want to faint at the thought of writing headlines for your content because you don’t know if it should be short or long?

If you answered YES to the above questions, you’re not alone.

I even question the right length for social media updates, SlideShare presentations, headlines, etc. Is the ideal Twitter update 100 characters? Or is it 71-100? Are 6 word headlines optimal? Or can you go over? It’s enough to drive you insane!

The most important thing to remember is to write for your audience and focus on what you’re writing. For example, if the ideal blog post is 1,600 words but your audience prefers 500-700 words, give them what they want.

If you’re selling merchandise, you may consider writing a headline of 10 words or more. David Ogilvy, a master advertiser, had research conducted on headlines. The study revealed that short headlines are good for readership.However, longer headline tended to sell more merchandise.

Remember, Google doesn’t buy from you. Your customers and clients buy from you!

The infographic below from SumAll, as seen on Buffer, will help take the pain out of trying to figure out the ideal social media updates, podcast lengths, size of images and more.

I hope you’ll find this infographic insightful. If you’re uncertain about some of the data, test it.

If you use Twitter, write a shorter Twitter update to see how your audience responds. Did your post get retweeted? How about replies did you receive? Testing social media updates gives you a good idea of what your audience wants and needs.

Your business is unique. What works for another business may not work for your audience and that’s okay. And sometimes, its best to ignore your competition. After all, they’re not you and you’re not them. You don’t want to sabotage your business by following someone else, do you?

Copy marketing strategies and tweak them to fit your business and use marketing tools that work for your business.

To save the infographic to your desktop, right click on it and choose Save Image As. You may want to print it out too. Consider bookmarking this post so you can easily refer back to it.

Infographic: Never Write the Wrong Social Media Updates Again!

Learn the Ideal Length of Social Media Updates from Savvy-Writer.

Infographic attribution: http://blog.bufferapp.com.

BONUS!

Are you thinking about starting your own business? You’ll want to purchase a domain name. According to Moz, some of the best domains have the following characteristics:

  • Short
  • Easy to remember
  • Easy to spell
  • Have a .com extension
  • Branded and descriptive
  • No hyphen
  • Do not have numbers

My domain, Savvy-Writer, has a hyphen. Why? Because I wanted it to stand out. Also, I think SavvyWriter.com was taken.

But there is another reason why you may want to use a hyphen: Sex. 

For example, I used to write, and now sometimes guest blog for, Travel-Writers-Exchange.com. If the owners didn’t use a hyphen, the domain name would be TravelWritersExchange.com. While sex sells, you may not want it to appear in your domain name, unless it is your business and industry. No judgment here!

Keep in mind that domain brokers buy variations of domain names. If the the one you want is taken, you either have to think of another domain name or buy it from a broker. This may cost your thousands of dollars.

I don’t see anything wrong with having a hyphen in my domain name. I haven’t had a client say to me, “I can’t hire you as my content writer. Your domain has a hyphen in it!”

If you’re concerned about adding a hyphen to your domain name, think of another one.

Over to you. What do you think about these optimal lengths? How long are your social media updates, blog posts, headlines, etc.? Let me know in the comments below.

What Do Images Have in Common with Wedding Dresses?

Resize Images with Adobe Photoshop CSClick here to listen to the audio version of this post, Savvy-Writer Monthly Snippet-September.

For the past few weeks, I’ve been having many conversations with people about images. From choosing the right images for their blog, website or social media networks to high resolution images, I’ve been involved in a series of conversation regarding images.

Images add that extra something special to your website, blog, or social networks.

Using the right images on your blog, website, or social networks adds to the value of your content. However, you want to make sure photos look good. Read on to find out what images have in common with wedding dresses [Read more…]

7 SEO Content Writing Tips for Nonprofits

Learn SEO Content Writing for Nonprofits from Savvy-Writer.

Does your nonprofit struggle with taking advantage of SEO content writing?

Your nonprofit may not have the funds to hire a part-time or full-time content writer, or you may not think your content is share worthy.

You don’t want to post any old type of content on blogs and social media sites. It’s important to think about how the end user will use your content.

Keep reading to find out 7 tips for SEO content writing for nonprofits; then leave a comment so we can discuss content writing for nonprofits. [Read more…]