Are you an entrepreneur who wrote a book or had one ghostwritten for you? If you did, you’ll want to get media interviews so you can market and promote your book. Maybe you’re the CEO of a company who is launching a new product that will enhance the lives of millions of people. You’ll want […]
Tag Archives: Marketing
7 Lessons on Branding from Paula Deen that Can Save Your Business from a Scandal
In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding: a peach of a woman who loves to cook down home southern cuisine for family and friends. To […]
27 Killer Copywriting Posts for Writing Copy that Converts
Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket. Let me ask you this: Have you heard of David Ogilvy? He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.” […]
A Simple Plan to Avoiding Cancer of Communication
When you hear the word cancer, you probably want to cringe. Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it. What is cancer? According to theĀ U.S. National Library of Medicine, “Cancer is the uncontrolled growth of abnormal […]
One Simple Lesson Will Boost Your Non-Profit Organization’s Donations and Support
A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio. I didn’t receive a job offer. I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?” If a non-profit organization wants to cultivate good relationships with the public, corporate […]