Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket. Let me ask you this: Have you heard of David Ogilvy? He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it […]
When you hear the word cancer, you probably want to cringe. Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it. What is cancer? According to the U.S. National Library of Medicine, “Cancer is […]
A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio. I didn’t receive a job offer. I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?” If a non-profit organization wants to cultivate good […]
Do you worry you’re not using Twitter properly? My sixth sense tells me you’re shaking your head YES. You’re not alone. Entrepreneurs, directors of marketing departments, and even writers have doubts about how to use Twitter. The good news is that you can grow your Twitter followers slowly. You don’t […]
You may be asking the question, “who is Howard Stern?” He’s an actor, one-of-a-kind radio personality, TV host, author, and most recently, a photographer, who usually ruffles a few feathers because he doesn’t apologize for who he is. I know what you’re thinking. Amandah, a woman, listens to ‘shock jock’ […]
You may be familiar with people who draw others to them without an effort. These are people who walk into a room and others gravitate towards them as if they’re in a trance. These people can get publicity for their business without any effort. Don’t be jealous! You too can […]
Email marketing can be tricky business if you use words that scream SPAM. If you don’t want your emails to be deleted, don’t use spam words in your subject lines. This marketing strategy can save you time and money in the long run. Below is a list of 50 email marketing […]