Having a blog on your company’s website or linked to your website is a cost effective online marketing tool. It’s important to provide content that will attract visitors, keep them interested, and convert them into customers. Place social media icons on your blog to make sharing easier. Have a conversation […]
Tag Archives: Marketing
Freelance Writer Reveals Secrets to Writing Headlines for the Web
Effective communication is important for both print and web copy writing. The most important aspect of writing is creating an eye-catching headline. A freelance writer who’s skilled in writing for the web understands that it’s important to write headlines that get noticed. It’s also important to optimize a headline for […]
Why is Social Media an Important Marketing Tool?
If your company hasn’t taken advantage of social media, you could be missing out on the opportunity to increase business results and profitability. Social networking sites such as Twitter, LinkedIn, Facebook, Google+, and others are free to use. When they’re used properly, they can drive traffic to your website, convert […]
Social Media and SEO: Do Your Employees Struggle with Change?
Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies? Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to […]
Email Marketing: Is Free a Powerful or Spam Marketing Term?
There’s a debate as to whether or not ‘free’ is a powerful email marketing tool or spam in disguise. According to a post on the 60 Second Marketer, the word ‘free’ is a powerful and effective marketing tool because it taps into an emotional trigger which activates impulses. But how true is […]
Is Your Company Afraid of Blog and Social Media Commitment?
When I’m approached by business owners who want to start a blog or rewrite their blog content along with increasing their social media presence, I usually think to myself, “Hmmm. How committed are they to developing and maintaining a blog? Are they ready for the commitment that social media requires?” […]
Ridiculously Easy SEO Habits to Start
Consider this Amandah’s Freelance Writer’s SEO guide to optimizing your company’s blog/website. Take the struggle out of optimizing your blog/website with these ridiculously easy SEO habits. SEO doesn’t have to keep your management team up at night. Although there’s a science behind SEO, it doesn’t have to be tricky or complicated. […]