Social Media and SEO: Do Your Employees Struggle with Change?

Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies?¬†Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to support social media and SEO strategies? Find out below and get everyone in the company on board with these 21st century strategies.

Social Media and SEO: How to Get Employees to Support New Strategies
SAN FRANCISCO - NOVEMBER 15:  Facebook founder...

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Explain the benefits of social media and SEO. Employees may not understand the importance and benefits of being on social media sites such as Facebook, Twitter, and LinkedIn.

Schedule a meeting and explain how implementing these latest strategies will benefit everyone in the long run.

  • A dialogue can be created between a company and its customers on Facebook. It’s a good way to address any concerns they may have. Plus, starting a conversation builds interest in your company.
  • LinkedIn is a fantastic way to connect with other professionals within your industry. Who knows, you may find opportunities to collaborate.
  • Twitter is a great way to share your blog posts, eBooks, articles, and other helpful content. You can also share videos too!

Social media and SEO are here to stay. Like it or not, these technologies aren’t going away anytime soon. It would behoove employees to embrace them; otherwise, they could be left behind.

Social networking increases business and profitability. The key to social networking is to establish and build relationships first. Employees can use this tool to find out the problems that ‘potential’ customers have and then offer assistance to solve them.

Tip #1: Develop and build relationships through social networking. Ask for business (or referrals) when you’re confident business relationships have been built on a solid foundation.

SEO helps a company’s ranking in search engines. Companies use SEO strategies to gain organic web traffic. If your company uses a SEO company, schedule a meeting with them and your employees. Once employees understand ‘why’ SEO is important, they’ll be able to embrace it.

Social media is great for introverts. If some of your employees are introverted, let them manage one of your social media accounts. There’s no face-to-face interaction on social media websites — it’s all internet based.

Tip #2: Introverted employees can overcome their ‘fear’ by getting used to communicating with clients, customers, vendors, etc. Before you know it, they’ll be preparing and giving presentations, attending trade shows, and setting up client meetings.

Social networking can be fun. The internet allows us to communicate with people all over the world. Who knows, your company could gain new business nationally and internationally through the use of social media.

Social media (social networking) and SEO are strategies that help companies increase their web traffic, business, and profitability.

Employees may be hesitant to embrace these technologies for many reasons such as fear of the unknown, fear of losing their jobs, fear they may not be able to ‘grasp’ the knowledge, etc. The obvious theme is fear.

Ease your employees’ fears by informing them that companies use social media and SEO in addition to other strategies/tools such as offline and online marketing, branding, positioning, etc. to increase business activities. Everyone will benefit when the latest tools are implemented.

Are your employees struggling with SEO and social media? Share.

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