You may be familiar with people who draw others to them without an effort.
These are people who walk into a room and others gravitate towards them as if they’re in a trance.
These people can get publicity for their business without any effort.
Don’t be jealous!
You too can tap into your magnetism and draw others to you and your business.
With a little tweak here and there, you’ll have more publicity than you’ll know what to do with.
So…Sit back and enjoy this snapshot of Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve.
Take a Bite Out of Getting Publicity
If you’re a business owner or nonprofit organization, learning to attract the favorable publicity you want and deserve can be tricky business.
Knowing how to attract publicity can be time-consuming, labor intensive and expensive.
It’s important to have a clear sense of expectations about your interactions with the media. Write them down if you must.
In addition, you’ll want a well defined call-to-action.
The essential element in personal magnetism is a consuming sincerity – an overwhelming faith in the importance of the work one has to do. ~Bruce Barton (American Congressman, 1886-1967)
In a perfect world, you could simply hang out a shiny shingle to attract our customers and publicity.
You could simply invent a fun product, provide an awesome service, or write a page-turning eBook and buyers would be trip over themselves to be the first in line.
Sadly, this doesn’t happen for most business owners or those working in nonprofit organizations. The key is to remain calm while you’re in the midst of a publicity storm.
You can become a publicity magnet!
Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve
Let’s face it; it’s an imperfect, noisy and chaotic world.
The quest for consumers’ attention moves at a fast and furious pace. If you hesitate to compete, you’ll quickly get lost in the shuffle.
Publicity doesn’t have to be a rat race that leaves you breathless and hopeless.
Marketing and PR can be fun and exciting.
I love PR and marketing and it was an honor to be among the two dozen industry experts that were invited to contribute content to Media Magnetism – How to Attract the Favorable Publicity You Want and Deserve.
Look for advice in my chapters:
- Press Kit Primer
- Mastering the Mindset
- Can You Hear Me Now?
- Prepping Your Environment and Yourself
- The Pros and Cons of Email Interviews
- First-Aid for Non-Writers
- Sound Bites
- Glad You Asked
It’s a must-have book that covers all aspects of today’s media relations. It provides “been there/done that” tips, resources and guidelines on how to:
- Make influential connections
- Become sound-bite savvy
- Endear yourself to reporters
- Work with photographers and videographers
- Survive awkward moments
- Use social media wisely
- Choose your on-camera wardrobe
- Design your own advertising
- Manage a cost-effective campaign
Visit Media Magnetism because my fellow contributors and I will be doing guest blogs. We’ll also let you know about:
- Upcoming workshops we’re offering
- New publications to add to your bookshelf
- And answer questions relation to your specific media concerns.
I’ll post excerpts from Media Magnetism when I receive my copy. That’s right! The book has been selling out so I too have to wait to receive my copy.
I had a lot of fun collaborating on the book.
If you have any questions, email me at amandahblackwell.savvywriter[at]gmail.com. I’ll feature your question on Savvy-Writer.com.
Please stay tuned for updates!