This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also […]
Category Archives: Social Media
Is the Marketing Funnel Dead or on Life Support?
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief […]
Do You Always Do What’s Obvious?
I want to introduce you to Obvious Adams. And he could be a great friend to you, the digital marketer. Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary. However, Obvious sees things that others don’t. He also takes his time to get to know a company and […]
The Role of Marketing Automation to Improve the Customer Journey
This marketing automation guest post on Savvy-Writer is provided by Radhika Mohan Singh Roy, Marketing Manager, at EngageBay. Automation has helped marketing advance in leaps and bounds, optimizing how we strategize and approach our customers. At every point in the process, automation makes its effects distinct.
Infographic: A Definitive Guide to YouTube Bumper Ad Formats and Specs
This guest post on Savvy-Writer about YouTube bumper ad formats and specs is from TechWyse. We are all living in a fast-growing world, and it is quite natural that our patience level tends to decrease. People say that the attention span of humans is decreasing as days pass by. Technically […]