I want to introduce you to Obvious Adams.
And he could be a great friend to you, the digital marketer.
Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary.
However, Obvious sees things that others don’t.
He also takes his time to get to know a company and researches the problem they’re having.
For instance, a cake company’s advertising campaign was bringing in sales, but the execs expected more.
Obvious, having worked in a grocery store and knowing what customers were looking for, suggested changing the color of the cake box to brown and the lettering to a deep chocolate color.
By changing the packaging, the cake company’s sales increased, and the execs were happy.
Obvious Adams is a Friend to Marketers
Marketers should get to know Obvious Adams, especially in these times of uncertainty.
He wouldn’t bombard customers/clients with messages of how a company was planning to keep them and employees safe. Hint: company leaders should already be doing this.
So, what would Obvious do?
He would give customers, members, or clients content that could help them survive and thrive now and in the future.
Obvious would see the “obvious” and turn it into golden content that could be shared across all mediums, from blogs to email, social media, podcasts, and more
Remember, clever doesn’t always translate well and it sure as heck doesn’t convert.
But the obvious does.
So, the next time you want to write a clever piece of copy.
And instead, think about whether or not your copy will connect with your company’s customers or clients.
You may discover that it won’t, which means you may have to do more research.
Look for the obvious.
Because you may be surprised by what you find.
Which, of course, is the obvious.
Here’s the link if you want to learn more about Obvious Adams: