This in-depth book review is about unReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill, Co-founder and CEO of ASLAN Sales Training Program. unReceptive will be available from HarperCollins Leadership on October 12, 2021, but you may pre-order your copy now. I’d like to thank HarperCollins Leadership and Mike Onorato at Smith […]
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also maintains a popular blog with more […]
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief marketing officers, etc. believe it’s […]
I want to introduce you to Obvious Adams. And he could be a great friend to you, the digital marketer. Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary. However, Obvious sees things that others don’t. He also takes his time to get to know a company and researches the problem they’re having. […]
This marketing automation guest post on Savvy-Writer is provided by Radhika Mohan Singh Roy, Marketing Manager, at EngageBay. Automation has helped marketing advance in leaps and bounds, optimizing how we strategize and approach our customers. At every point in the process, automation makes its effects distinct.