Many small business owners are reluctant to join Facebook because they don’t want to “jump on the bandwagon” because everyone else is doing it. This is fine, but you’re possibly missing out on new income opportunities that your competition is taking advantage of.
Facebook is not difficult to use. The initial set-up doesn’t take much time. It’s true that it can be time consuming to maintain a Facebook page or Fan page, but you could hire an intern to do this or your son or daughter! Small business owners cannot afford to over look the power of social media.
Small business owners who want to develop a relationship with customers will utilize Facebook. Most people use this social media platform to stay in touch with family and friends. However, they use it to develop relationships with businesses that they value.
Huge corporations such as Pepsi use Facebook to connect with customers. They even have a Pepsi Canada page! If BIG BUSINESS takes advantage of social media, small business owners can do the same thing. Large corporations realize that most people are “tech” savvy. They email, text, upload and send videos, get their news online, upload pictures, Twitter, etc…Big business owners will not shrink away from social media as long as the masses are using it.
Facebook can help small business owners connect with their customers and reach more people. They don’t call it “social media” for nothing! People are connecting and communicating with each other everyday. This is how they stay in touch without having to leave their homes. It’s fast, easy, and inexpensive. There’s no reason why they wouldn’t take advantage of social media.
Small business owners, give Facebook a chance. Try it out for a few months to get a good feel for it. Forums and blogs like this one will provide you with “tips and tricks” to social media that you can incorporate into your business. Before you know it, you’ll be a pro and have a huge following of people!
What’s holding you back from joining Facebook?