QUOTE OF THE DAY “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” -William Arthur Ward Imagine that SEO for your business is really marketing. I’m guessing that you (or the SEO company you’ve hired) use white-hat SEO (good) instead of black-hat SEO (bad) tactics in your […]
Has this happened to you? You signed up with an email marketing provider thinking you’d be with them forever. You envision publishing your newsletter, eBlasts, and autoresponders each month and feeling good about it. But then you start working with templates and it’s not as user friendly as you thought. Oh well. You close your […]
You’ve considered your copywriting, haven’t you? You’re writing direct sales copy, and people seem to respond to it, but you’re not getting the results you’d like. Sales are coming in at a snail’s pace, traffic to your landing page is a trickle, and your testimonials are slim to none. And yet you wonder… Do you […]
Is your small business moving forward? Maybe you describe your new book on Amazon as ‘epic’. These are only a handful of overused buzzwords plaguing the content and copy of large and small companies around the world. Where is the creativity? Oh, the humanity! When I hear or read the word ‘epic’ I cringe. I […]
Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more noticeable and because people typically consider […]