This guest post about social media and reputation management for doctors on Savvy-Writer.com is from Alaina Chiappone, Publicist — Otter PR. According to a recent National Institutes of Health (NIH) survey of 366 healthcare workers, 85% indicated that they currently use social media. On average, they reported spending one hour […]
Category Archives: Branding
Book Review—Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter Most
This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing […]
Is the Marketing Funnel Dead or on Life Support?
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief […]
How Media Lessons from COVID-19 Can Boost Your Business
Do you want to generate more leads and sales? If so, keep reading because there are media lessons to be realized from COVID-19. Of course, you do! Who doesn’t? When I first heard about the Coronavirus and COVID-19, I immediately thought of my father, who served in the U.S. Army. […]
Business Growth and Success Are in Your Hands But Do You Know How To Profit from Them?
Check out what I learned from a webinar about leadership, growth and success. It was targeted toward women, but quite frankly, the information applies to anyone who wants to start their own business or have a side income in addition to their 9 to 5 job. Starting a Business Most people […]