Is your small business moving forward? Maybe you describe your new book on Amazon as ‘epic’. These are only a handful of overused buzzwords plaguing the content and copy of large and small companies around the world. Where is the creativity? Oh, the humanity! When I hear or read the word ‘epic’ I cringe. I […]
“Be your authentic self on social media.” What exactly does this mean? From a psychology viewpoint, it means you remove your mask and show your audience who you are, no matter what. It also describes impression management where you determine how you’ll present yourself publicly. This above all: To thine own self be true, And […]
“Promote your book.” You know you have to do it. But you procrastinate, hoping someone else will do the marketing for you. Your book, which you spent hours, days, months and years writing requires marketing. And you can’t use Harry Potter’s magic wand to promote your book, can you? You know what you must do: roll […]
I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or even tripling your profits? The […]
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards could have been longer, but […]