Do you avoid content writing because you’re afraid someone will tell you that your writing stinks?
It’s kind of like having bad breath.
It can be an embarrassing situation, and you may not want to ask anyone if your breath stinks because you’re afraid of a negative response. It’s the same with your content writing.
Keeping your distance may seem like a good approach because a reader’s reaction to your stinky content writing can hurt your ego. But it is your blog/website that will be hurt the most.
You’ll lose readers, web traffic, and sales.
According to HubSpot’s “Business Blogging Up 17 Percentage Points in 2 Years [New Data]” chart, “The percentage of businesses blogging has grown from 48% in 2009 to 62% in 2012.”
You’ll be glad to know that bad content writing is easier to improve than you might think.
Do You Have Bad Content Writing?
The first step is to determine if your content writing is fresh or foul.
Most bloggers, entrepreneurs, and small business owners aren’t aware they have stinky content writing. If no one has the guts to tell you that your writing stinks, you’ll keep publishing bad content.
Don’t worry. You can self-diagnose whether or not your content writing is bad.
Start with the headlines. Do you write killer headlines that make visitors want to read your content? Or do you write headlines that get overlooked?
Strong headlines will make visitors to your website stop and read your content. However, a headline that bores readers will get overlooked.
It’s important to remember that bad content writing happens. Some of the best bloggers and writers in the world have experienced this at one point in their career. It’s not the end of the world.
FYI: Think of your blog or website as a shingle or sign that you’d hang if you had a building. You want to put your best foot forward by posting amazing content.
Millions of websites can be found on the internet. As soon as you discover you have bad bad content writing, you need to take action and do something about it.
How to Fight Bad Content Writing?
Fighting bad content writing is like preparing for a battle, but it’s one that you can easily win.
Remember that a blog or website is a simple way to publish phenomenal content.
Reading blogs like Social Media Examiner, Copyblogger, Daily Writing Tips, Social Triggers, Savvy-Writer, and other blogs is a good way to see how content is written; the layout of the content is important too.
Watching what you write, the number of words, and how often you post will help you break free of bad content writing.
• Write content that your writers want to read. This seems like a no brainer, but sometimes it’s not. You could write a post where you ask readers what they want and need. Or create a poll or survey to gather data on what your readers like to read.
• If you’re worried that writing a post over 700 words will scare readers away, don’t worry about it. Studies have shown that longer posts do better than shorter posts. However, you do need to take your target audience into consideration. They may prefer shorter posts. The main thing to remember is to write content that stands out.
• If you have a blog, figure out a writing schedule that works for you and your readers.
Note: If you haven’t updated your web pages in a while, it’s time to refresh them. Rewrite your About page, Home page, Bio, etc. or have someone else rewrite these pages.
Pay attention to Google’s Author Rank (Google’s way of highlighting content creators).
Linking your image to your content is a good way for you to build authority online.
Sharing your content on social media platforms like Google+ is also a good way to build your authority and get links to your content. But your content must be useful and add value. You won’t become known as an authority if your content is cheap.
If you throw yourself into writing better content, you’ll become a natural at it.
If you modify your content yet still write bad content, you may want to hire a freelance writer.
Because writing may not be your strength and that’s okay. Heck, you may not even like to write.
Contact a freelance content writer to review your content on your blog or website. The feedback you receive will help you to fix your content NOW. Remember: bad content can result in poor conversion rates and sales.
How to Break Free of Bad Content Writing?
Don’t forget that most people can’t see that their content writing is bad.
Again, it’s like having bad breath.
You may not be able to tell that you have bad breath, but the people around you know that you do. But, they don’t want to hurt your feelings by telling you your breath stinks. If they’re a true friend, they’ll take you aside and gently tell you. Or, offer you a mint when they take one for themselves, and say, “Take one. It will freshen your breath. Everyone wants to have fresh breath.”
But enough about bad breath.
Your closest family and friends may not want to hurt your feelings by telling you that your writing wreaks. However, they’re not helping you by not telling you the truth.
So…What can you do about your bad content writing? You could:
• Ask your readers for feedback by using polls and surveys. If you’ve collected email addresses, send an email asking your readers’ what you can do to improve their experience. Ask them to rate your content writing. Be open to suggestions.
• Sign up for classes, teleseminars and webinars, and workshops on how to become a better content writer.
• Ask your business coach or mentor to review and critique your content writing and provide you with honest feedback.
You may feel embarrassed at first, but the sooner you address the content on your website the faster you’ll experience better engagement with your audience and higher conversion rates.
Your blog/website makes a first impression on your customers and readers. So don’t let bad content writing spoil your image. Taking simple steps to ‘tweak’ what you write and post on your blog/website will keep your customers and readers coming back for more.
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How do you break free of bad content writing? Let me know in the comments.