The following is a guest post on brand positioning from Grant Polachek, head of Branding at Squadhelp.com, the world’s #1 naming and branding platform. Every year, the number of startups flooding the US keeps growing. And one thing common about startups trapped in this flood is that they lack a guiding principle that’ll help them […]
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also maintains a popular blog with more […]
If you have digital marketing and SEO skills, you may consider using them to create a money-making website, which may increase your monthly and yearly income. Contrary to popular belief, you don’t have to become a freelancer to make a living as a writer. You can make a living, with zero clients. Granted, with the […]
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief marketing officers, etc. believe it’s […]
Is your marketing department experiencing burnout and stress? Thanks to the coronavirus (COVID-19), chief marketing officers (CMOs), directors of marketing, small business owners, and vice presidents were forced to toss out their marketing plans and pivot to operate in what some call the “new normal.” But being constantly stressed out, tired, and anxious isn’t normal. […]