Marketing and data analytics. Book cover: The Data Mirage: Why Companies Fail to Actually Use Their Data by Ruben Urgarte

What Marketers Need to Know about Data

This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also […]

Marketing funnel for lead generation.

Is the Marketing Funnel Dead or on Life Support?

“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief […]

Business meeting: people sitting at a table with laptops using technology.

How to Use Technology to Support Your Business

Running a business is no easy task, especially given the current economic state of our country. After the outbreak of the novel Coronavirus, businesses everywhere were forced to close their doors for safety precautions, and faced overwhelming financial difficulties. However, in recent months, many businesses have survived the storm and […]

Search engine optimization trends for 2021

21 Search Engine Optimization (SEO) Trends for 2021

Want to increase your web traffic and inquiries? If your website has been returning lackluster results, it may be time to jump on board with these 2021 search engine optimization trends. In this roundup, you’ll find helpful tips and tricks from entrepreneurs, SEO managers, web developers, and SEO consultants that […]

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Tech Tools to Help Your Retail Company Hit Business Goals

This guest blog post on Savvy-Writer about tech tools that can help retail companies hit their business goals is from Career Karma. It is no secret that retail companies are continuously evolving to stay ahead in the game. Adaptability has become a necessary attribute since customers constantly demand a better […]