Miley Cyrus And Public Relations: 10 Surprising Things They Have In Common

Wrecking Ball by Miley Cyrus

We clawed, we chained our hearts in vain
We jumped never asking why
We kissed, I fell under your spell.
A love no one could deny

Don’t you ever say I just walked away
I will always want you
I can’t live a lie, running for my life
I will always want you

I came in like a wrecking ball
I never hit so hard in love
All I wanted was to break your walls
All you ever did was wreck me
Yeah, you, you wreck me

The above is a snippet of the lyrics from “Wrecking Ball,” a hit song from Miley Cyrus. She and public relations have much in common.

Before she was smoking a cannabis cigarette (joint) on stage in Amsterdam, Miley played the Disney Channel’s cute, sweet and adorable Hannah Montana. But she grew up and became a young adult who’s taken her career to a whole new level.

Miley acted in touching movies such as The Last Song featuring Greg Kinnear and Liam Hemsworth (they’ve since split). But in 2012 she got a makeover from head-to-toe. She cut and dyed her hair and changed the way she dressed. Her outfits can be outrageous and provocative. And in 2013, Miley hired Larry Rudolph as her manager and left Hollywood Records for RCA Records.

What does all of this have to do with public relations?

Everything.

Parents are stunned that the girl who played Hannah Montana, the character their little girls idolized, now struts across stages around the world in provocative outfits while singing songs that may not be as sweet as the songs she sung on the hit Disney Channel. Miley makes no apologies and continues on her musical path.

Like Miley or not, you can learn much from her and public relations. Below are 10 things they have in common. [Read more…]

7 Simple Ways to Get Media Interviews in the Next 5 Minutes

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Get Media Interviews in the Next 5 Minutes

Are you an entrepreneur who wrote a book or had one ghostwritten for you? If you did, you’ll want to get media interviews so you can market and promote your book.

Maybe you’re the CEO of a company who is launching a new product that will enhance the lives of millions of people. You’ll want to get media interviews to promote and market your product.

Do you sense a pattern?

Anyone who’s in business wants to get media attention for their product, service, or non-profit.

Why?

Because PR can help boost your sales and/or increase awareness and donations for your cause.

It’s important to develop relationships with local reporters and journalists before you reach out to those who are national and/or international. Realize that they can become your biggest allies or enemies.

Below are seven simple ways to get media interviews in the next five minutes. They’re taken from the book Media Magnetism: How to Attract the Favorable Publicity (affiliate link), which I co-authored. [Read more…]

One Simple Lesson Will Boost Your Non-Profit Organization’s Donations and Support

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Email Copywriting Boosts Donations (Photo credit: 401(K) 2012)

A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio.

I didn’t receive a job offer.

I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?”

If a non-profit organization wants to cultivate good relationships with the public, corporate donors, and philanthropists, the email copywriting has to be spot on.

Here’s the email response I received:

Thank you for your interest in our organization. This position has been filled.

Best of luck with your future endeavors.

The response was a standard HR response. No connection was made.

I would have been interested in keeping in touch through a newsletter. After all, I applied for a job with the organization. Why wouldn’t I want to know more?

I wasn’t given links to social media, or the website where I could sign up for a newsletter. [Read more…]

Tap Into Your Magnetism and Attract the Favorable Publicity You Want and Deserve

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Media Magnestism: How to Attract the Favorable Publicity You Want and Deserve

You may be familiar with people who draw others to them without an effort.

These are people who walk into a room and others gravitate towards them as if they’re in a trance.

These people can get publicity for their business without any effort.

Don’t be jealous!

You too can tap into your magnetism and draw others to you and your business.

With a little tweak here and there, you’ll have more publicity than you’ll know what to do with.

So…Sit back and enjoy this snapshot of Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve.

Take a Bite Out of Getting Publicity 

If you’re a business owner or nonprofit organization, learning to attract the favorable publicity you want and deserve can be tricky business.

Knowing how to attract publicity can be time-consuming, labor intensive and expensive. [Read more…]

Is Your Administrative or Personal Assistant Costing You Money?

How can your administrative or personal assistant cost you money? By writing and sending poorly written emails to existing and potential new clients. If you don’t review emails, you won’t know if your assistant is properly conveying the tone, voice and style you want. Like it or not, your administrative or personal assistant is a reflection of you. Let me give you an example. I emailed someone, who’s in the public eye (radio, TV appearances, etc.), about the use of their services. However, I didn’t receive a ‘fuzzy feeling’ when I read the email from their personal assistant. Here’s a ‘paraphrase of the email: “So and So can assist you. It’s $X.XX dollar amount via email and $X.XX dollar amount via phone. So and So has This and That Book. If you want to figure this out on your own, I suggest you purchase the books to learn all about it. If you want to make an appointment, please respond to this email.” I declined the services and found someone else. The personal assistant cost her boss a sale, future sales and revenue from me. I also opted out of the monthly newsletter.

Here’s how I would have responded:

Thank you for contacting So and So who’ll be happy to assist you. Services cost $X.XX to $X.XX for (fill in the blank). Please note: So and So wrote This and That Book which can also be used to assist you with your inquiry. Please visit www.BuyTheBooks.com to learn more and purchase the books. To schedule an appointment with So and So, please respond to this email with your contact information and best times to contact you; we’ll schedule your appointment straightaway. Again, thank you for contacting So and So and inquiring about her services. We look forward to working with you. Have a great day!

Which sounds better? “I suggest you …. or Please note: So and So wrote This and That Book which can also be used to assist you with your inquiry. Please visit www.BuyTheBooks.com to learn more and purchase the books. Furthermore, I contacted this person so they could assist me and figure it out for me. Why would I pay their fee if I can figure it out for myself? Translation … I’ll solve my own problem! I don’t need their services.

Let’s face it; people buy on emotion. I’m not saying this is right or wrong, but nine times out of 10, clients and customers buy with their ‘feelings’ versus their ‘brain.’ If your administrative or personal assistant answers emails for you, make sure they know how to professionally write them. Better, yet hire me, and I’ll write them for you!

As a writer, I’m fully aware of tone, voice and style. Sometimes, administrative and personal assistants don’t understand how tone, voice and style can and will affect a sale. They don’t put themselves into the shoes of the recipients and think, “How will clients/customers react to this? How professional does this sound? What’s the tone and voice of the email saying? How will this email close the sale?” Quite frankly, some do not possess business acumen. While your administrative/personal assistant can’t be responsible how clients and or potential clients will react to their words, it’s better to err on the side of caution and read and re-read emails before they’re sent out.

If you’ve noticed a drop in sales or complaints from existing and new clients, read the emails sent by your administrative or personal assistant. If you want to grow your business, consider reevaluating your administrative/personal assistant’s business and soft skills (communication). This may be difficult if they’ve been with you for a long time. However, if you want to increase sales and revenue, it must be done. I couldn’t imagine Donald Trump keeping someone around just because they’re a nice guy or gal. He’d probably try to find them another position within the company; however, he wouldn’t allow an employee to cost him money. It’s something to think about.

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