A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio.
I didn’t receive a job offer.
I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?”
If a non-profit organization wants to cultivate good relationships with the public, corporate donors, and philanthropists, the email copywriting has to be spot on.
Here’s the email response I received:
Thank you for your interest in our organization. This position has been filled.
Best of luck with your future endeavors.
The response was a standard HR response. No connection was made.
I would have been interested in keeping in touch through a newsletter. After all, I applied for a job with the organization. Why wouldn’t I want to know more?
I wasn’t given links to social media, or the website where I could sign up for a newsletter. [Read more...]