McDonald’s has many restaurants around the world. It’s one of the most recognized establishments in the world. Why is this? Is it because they have the best hamburgers in the world? No, it is not. They didn’t worry about perfecting the best hamburger in the world. They focused on perfecting […]
Tag Archives: Public Relations
Do You Want to be a Best Selling Author or a Best Writing Author?
Robert Kiyosaki is famous for telling people he’s a Best Selling Author not a Best Writing Author. Writers think that publishing is about writing but it’s about sales and marketing. Your writing style can be reminiscent of Thoreau, Twain, Wolfe, Austin, and other famous authors but if you don’t know […]
What Color is Your Press Kit?
Many authors, speakers, writers, and professionals may not have a press kit because they don’t know what to include or feel they don’t need one. If you want to get on TV or radio or speak at corporations, schools, colleges, and universities, you’ll need a press kit. It’s your ticket […]