What Cats Can Teach YOU About Social Media Today

I love my pets, both past and current!

What cats can teach YOU about social media today

Benny, the black and white tuxedo cat. CeCe, tiger tabby cat.

I adopted two cats (I never had cats): Benny in 2008 and CeCe in 2009.

They’ve taught me many things such as:

  • How to forgive myself and others.
  • How to have even more compassion and empathy for myself and others.
  • How to live in the in the moment
  • How to relax and not worry.
  • How to use social media today that works for me and my business.

That’s right! My two cats teach me about social media today.

Benny, my black and white Tuxedo cat, likes to sit on my lap as I type on my laptop. Sometimes, he puts his paws on my hands as I type. It’s as if he wants to be a part of whatever I’m typing, from a blog post to a social media post.

CeCe, my tabby cat, is the epitome of the independent cat. She does her own thing.

You may be wondering, “What do cats have to do with social media?” Keep reading.

Social media has grown by leaps and bounds. Most businesses began posting content on Facebook, Twitter and LinkedIn, but then Instagram, Pinterest, Tumblr, Google+, Vine, and many others came along.

What are a business owner and/or marketing director to do? [Read more…]

What’s the Secret Recipe for Making Content Viral?

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Check this out… I posted the following comment on Copyblogger regarding making content viral:

I’d like to know the Number One way to make your content go viral besides writing awesome content. Is it guest blogging? Is it commenting on blog posts? PPC marketing? Local networking? Social media? Other?

Lady luck smiled upon me (and you) because Sonia Simone answered my question. WooHoo!

CLICK HERE to read “Return of the Content Marketing Know-It-All” and Sonia’s response to my comment. And, keep reading to find out the ingredients that go into making content viral.

The Secret Recipe for Making Content Viral

Having your content go viral can do wonders for your business and authority.


Because when people start sharing and commenting on your content it sends a message to others that they need to pay attention to you. When you’re seen as an expert in your industry, your target audience will sit up and pay attention. They’ll contact you so you can help them solve whatever problem they have.

how to make content viral, recipe to make content viralThe first ingredient in the recipe is your headline.

The second ingredient in the recipe is your topic.

The third ingredient in the recipe is your opening paragraph.

The forth ingredient in the recipe is right image.

The fifth ingredient in the recipe is your content.

The sixth ingredient in the recipe is your ending.

The seventh ingredient in the recipe is the layout of your content.

Now that you have the secret recipe for making content viral, it’s time to mix the ‘ingredients’ together and start writing. Your content will go viral before you know it!

What would you add to make content go viral? Join the conversation by leaving a comment below.

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Three Easy Twitter Tips and Tricks that Make You a Better Twitter User

On Friday, May 3, 2013, I listened to Dan Zarrella speak about the science behind Twitter. I learned some great Twitter tips and tricks.

I also participated in the Twitter chat too.

Drats! I didn’t win a copy of Dan’s book Dan’s book, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies.

Dan’s book “takes a scientific approach to the way businesses and brands approach marketing. Through a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximum results.”

If you’re looking for, or even using a rainbows and sunshine approach to Twitter, you may want to reconsider this approach.

There’s nothing wrong with appreciating your followers, but there is a science behind Twitter.

Three Easy Twitter Tips and Tricks Make You a Better Twitter User

Below are the top Twitter tips and tricks I learned from listening to Dan’s #SciChat.

You may have heard of one or more of them, or not, but they’re great tips to keep in mind as you tweet.

Write tweets that are less than 140 characters. Write HEADLINES that get clicked! CLICK HERE to tweet.

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Posting on Twitter is Both an Art and a Science

There’s an art and science to Twitter.

For example, if you think that your tweets will automatically be retweeted, you’re wrong. You need to establish yourself as an authority in your field. Show how you can solve your target market’s problem.

Don’t clutter your followers’ Twitter streams with useless information. Tweet relevant information.

Do find your voice and post tweets — be authentic.

Don’t rely heavily on automation. Schedule tweets when you travel, but post tweets in ‘real time’ the majority of the time.

If you found this post useful, I’d appreciate it if you’d share it via email, Twitter, Facebook, Pinterest, LinkedIn, and Google+. Thank you!

What Twitter tips and tricks would add? Leave a comment below.

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27 Killer Copywriting Posts for Writing Copy that Converts

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Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket.

Let me ask you this: Have you heard of David Ogilvy?

He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.”  So true. One long form sales page can mean the difference between thousands and millions of dollars.

Whether you’re a seasoned business owner or a newbie, copywriting is important for building your business online and offline. Here are 52 resources to help you spice up your copywriting and attract the clients and customers you want. [Read more…]

Three Easy Ways to Gain and Lose Likes on Facebook


Do you remember when you started your company’s Facebook page?

You probably jumped up and down as family and friends liked and shared your company’s page. When your clients or customers started liking your Facebook page, you probably jumped up and down as the number of likes your page received increased by the hour.

But then something happened. After a while, the excitement died down. Before you knew it, your Facebook page was silent. You probably even wondered what happened.

For starters, Facebook is a social media site. But you knew that, right?

It’s up to you, the business owner or social media manager, to be social on your company’s Facebook page.

If you want to gain more likes and reach more people on Facebook, you MUST BE SOCIAL.

Growing your Facebook page doesn’t have to be difficult, it doesn’t have to be a chore. Listed below are three easy ways to gain likes on your Facebook page. Follow these steps and your Facebook page will have more likes than you thought possible. [Read more…]