I’m sure you have great ideas for blog posts either for your own website, or your company’s website. Congratulations! But I ask you to put your blog ideas aside for a moment and read the following:
• Read a blog post from beginning to end, and from end to beginning.
• It took 10 hours or more to create that blog post (the greatest bloggers can spend hours on one blog post).
• The million dollar web traffic question: Do you love your ideas enough to put in 8 hours? 10? 20? Do you love your ideas enough to pay a freelance writer to put in 8 hours? 10? 20?
If you said YES, go straight to the next section.
If you said NO, writing blog posts is not for you. You can hire a freelance writer to put in the hours needed to turn your ideas into golden blog posts, or you can write them yourself. The choice is yours. But remember this: someone, somewhere, with a business, or who works in the marketing and PR department of a business, will put in the time an effort needed to turn ideas into blog posts. They understand that it takes time to create and develop a blog.
How to Go from Ideas to Blog Posts
Here’s the scoop on blog posts:
• There are millions of blogs on the internet. The internet is crowded with blogs. Stand out by writing content that gets shared.
• Your idea may or may not go viral. Your idea may be amazing, but if no one knows who you are, your blog post may not go viral.
• Connect with well-known bloggers. Here’s something you may not know. Connecting with well-known bloggers can make your blog posts go viral. Why? Popular bloggers are trusted sources for informative and helpful content.
How do you connect with well-known bloggers?
1. You connect by reading their blogs and leaving thoughtful comments.
2. Help them out. Whenever you see a typo in a blog post, point it out in a comment. Most bloggers appreciate it when someone points out a typo. Another way to help a blogger out is to make a suggestion that will enhance a reader’s experience while visiting their blog.
3. You can pitch a ‘guest blog post’ that will add value to a blogger’s readers. If your post is amazing, you’ll be asked to be a guest blogger.
4. You can interview popular bloggers and feature the interviews on your blog/website. Share the knowledge.
5. You can network with others who know popular bloggers.
Don’t believe me?
Click here to read a post I wrote for Nascent Digital Press, LLC. That same post was picked up by Ragan.com, “the leading publisher of corporate communications, public relations, and leadership development newsletters.” My post was retweeted more times on Ragan.com than it was on Nascent Digital Press, LLC. Why? Ragan has been around since 1970, and Nascent Digital Press, LLC is an up and coming publisher located in Detroit, MI. People are still getting to know Nascent.
When you’re asked to write a guest post for a well-known blogger’s website, it’s like being asked to join an exclusive club or community. It’s prime internet real estate. And, it’s similar to being touched by Oprah. If she mentions your book or website, your sales and expertism (I made that word up) go way up. Let’s face it; sometimes it’s WHO you know that makes a difference.
• If you can’t write, you won’t be able to write a blog post. This seems obvious.
Blog Post FAQs
How long does it take to write a blog post?
Some writers spend an hour writing a blog post, while others, including me, can spend seven or more hours on one blog post.
How many words should a blog post be?
Try not to stress out about how many words your blog posts should be. I’ve heard people say that longer posts do better. But if you look at Seth Godin’s blog post, they’re short. Some would argue that it doesn’t matter how long or short Seth’s blog posts are because he’s Seth Godin — his blog post will receive many tweets, likes, etc. regardless. But your audience may prefer shorter posts versus longer blog posts. It’s trial and error. Find out what your audience wants and needs by polling and surveying them. Once you have your data, write blog posts specifically tailored to your customers/readers. Remember, it’s not about you.
Does it take more than keywords to make a blog post go viral?
Should I share my blog post on ALL social media networks?
NO! It takes more than posting to Twitter, Facebook, Pinterest, Google+, StumbleUpon, Reddit, Digg, etc. to make a blog post go viral. You need to build a following and community. Select a couple of social media networks and connect with people and contribute to discussions. Become a trusted resource.
Should I read and comment on other blog posts?
YES! This is a good way to get to know people. It’s also a good way to study your target market.
Should I take action on my blog post ideas?
Yes, if your ideas have substance and will be of interest to your readers. No, because if your ideas are too broad, they won’t interest your readers.
Over to you. Do you put in the hours and write blog posts that pack a punch? Do you act on your blog post ideas or procrastinate? Let me know in the comments below.