Question: Is article marketing dead? Answer: According to Jeff Herring, “No, it’s not.” However, the way you approach article marketing needs to shift if you want to attract the ‘right’ people to your website. These people will purchase your products and services. Article marketing includes the following: • Content creation includes audio, text and video. Content […]
Tag Archives: Mistakes to Avoid
How to Create Marketing Emails That Get Opened
Are your email marketing campaigns opened all or most of the time? If you’re experiencing lackluster results, follow the guidelines below to increase the number of times your campaigns are opened. Remember to avoid SPAM words such as Free and Urgent. Proofread emails carefully — you never know who’s reading them! How to Create Marketing […]
Five Surface Errors that Make You Look Unprofessional
I recently signed up for a newsletter and downloaded the ‘free’ eBook that was promised to me. I started reading and proofreading the eBook (habit) and found a couple of errors within it. Mistakes happen from time-to-time; however, if they happen more than once, it may be time to pay closer attention to who’s proofreading […]
Is Your Administrative or Personal Assistant Costing You Money?
This blog post about how your administrative assistant or personal assistant may cost you money was updated on June 14, 2021. How can your administrative or personal assistant cost you money? By writing and sending poorly written emails to existing and potential new clients. If you don’t review emails, you won’t know if your assistant […]
How to Become an Organized Business Owner
How organized is your office or home office? What about your files? What about your computer files? I love organization! Clutter does not work for me — it never has. My home office must be neat, clean and tidy. I can get overwhelmed by too much office furniture, books and other reference materials, papers and […]