Having a blog on your company’s website or linked to your website is a cost effective online marketing tool. It’s important to provide content that will attract visitors, keep them interested, and convert them into customers. Place social media icons on your blog to make sharing easier. Have a conversation […]
Tag Archives: Mistakes to Avoid
Warning: Twitter Followers Could be Unnatural
You may be shocked to know that some companies and entrepreneurs buy their Twitter followers. Can you believe it? Talk about being fake and unnatural! Why would anyone by followers? Well, it gives the ‘illusion’ of having a strong Twitter following. Did you know that followers could be spam accounts? […]
5 Blog Post Tips to Increase Web Traffic
Your company may have incorporated a blog on its website or have a blog linked to your company’s website. Your company probably uses social media, hoping it will increase your web traffic, sales, and revenues. Unfortunately, if a blog post (or other web content) isn’t compelling or you don’t have […]
SEO: The Benefits of Knowing and Understanding Web Optimization
Most businesses owners hire SEO companies to optimize their websites. There’s nothing wrong with this if the SEO companies do their job. Think about the following questions for a moment: What happens if the SEO company goes out of business? Who will take care of your web optimization? What […]
Why is Social Media an Important Marketing Tool?
If your company hasn’t taken advantage of social media, you could be missing out on the opportunity to increase business results and profitability. Social networking sites such as Twitter, LinkedIn, Facebook, Google+, and others are free to use. When they’re used properly, they can drive traffic to your website, convert […]
Content: Write for the Web in 7 Easy Steps
Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when […]
Skype Can Save Your Company Time and Money
Don’t you hate it when you’ve scheduled a company meeting, only to cancel it due to horrible weather conditions? How many times are you going to reschedule because of a snow storm? Use Skype to solve this problem, and you won’t have to cancel next week’s meeting because of extreme weather. […]