I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or […]
Tag Archives: Mistakes to Avoid
Are You Ready to Rock? 10 Blog Content Writing Lessons from Rock Songs
Blog content writing lessons and rock songs go hand-in-hand because both require that you write a story. Listen to any rock song, especially a rock love ballad, and you’ll hear a story of pain and heartbreak, something most people can relate to on a daily basis. So who better to […]
The 5 Worst Customer Service Practices (and How to Fix Them)
I’m surprised by second-rate customer service. Why? Because you can’t have a business without customers. Tick them off and they’ll purchase from your competitors. Horrible customer service is one of my pet peeves. When it happens to me, family, friends, business associates, and others, it fires me up. It’s one […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your […]
Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards […]
7 Lessons a Road Trip Can Teach You about Content Marketing
I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio. Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t […]
Small Business Creates Web Traffic Frenzy with Online Marketing Strategies
Want to explode your small business’ web traffic? How would you like to double sales? If you answered “Yes” to these questions, then you’ll want to use proven marketing strategies. The fact is you can’t ignore content marketing. If you’re not taking advantage of blogging for your business, you’re missing out […]