Many small business owners and solo professionals are D.I.Y enthusiasts or do it themselves because they haven’t found a business with the products and services (customer) they’re looking for or expect. I tend to fall into the latter. When it comes to web design, I cringe and run screaming from the room when I view […]
Tag Archives: Mistakes to Avoid
Tips to Writing an eBook That Leads to Sales … Hire a Freelance/Ghost Writer
Every writer begins a book or eBook differently. Sometimes, I start at the beginning or end and then write the middle. If you want an eBook, it’s best to begin at the end. Why? This is a good way to figure out the goal of your eBook is. When you know what he end will […]
Tips to Getting Email Campaigns and Newsletters Opened
This post on email campaigns and newsletters was updated on June 18, 2021. How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open your email. Does your subject […]
How to Communicate with External and Internal Customers
As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the emails I wrote and received […]
How to Generate Leads and Sales
What is marketing? Marketing is about sharing value with new and existing customers. It’s not about being pushy or manipulating potential customers into purchasing your products and or services. Its’ not about treating people as if they’re cats; waving sparkly, razzle dazzle marketing campaigns in front of them won’t work. They’ll see through the ‘smoke […]