I manage a couple of Facebook pages, some of which are nonprofits, and keep a close eye on stats via Facebook Insights. When I see an increase in reach and total reach, I want to do a Happy Dance! Why? Because posts are being seen by more people, which is […]
Category Archives: Social Media
10-Minute Social Media Management Tips to Boost Your Engagement
Are you struggling with social media management? Let’s face it; social media can be a time sucker, if you allow it to be. If you have a small business, you don’t need to spend hours on social media. You only need 10 minutes per day or every other day. The […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your […]
Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards […]
7 Lessons a Road Trip Can Teach You about Content Marketing
I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio. Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t […]