In the realm of SEO, where algorithms evolve constantly and competition intensifies, digital marketers often focus on the technical aspects of optimization. While technical excellence is vital, let’s delve into a different dimension where user experience (UX) and web design intertwine to create a harmonious symphony.
Category Archives: Copywriting
[Copy This] Converting Call-to-Action Button Copy for a Landing Page
Call-to-action (CTA) buttons play a crucial role in converting visitors into customers on a landing page. They serve as the gateway to the next step, whether it’s making a purchase, subscribing to a service, or learning more about a product. Writing compelling CTA button copy requires a blend of creativity, […]
Why Headlines and Captions Matter: Unleashing the Power of Surprise and Subversion
In the ever-evolving realm of content creation, crafting catchy headlines and captions is a fundamental skill. The ability to capture attention and spark intrigue in a world inundated with information is no small feat. While the conventional advice of adding value, being clear and concise, and eliciting emotion certainly holds […]
Running Social Media Campaigns for Franchises
This blog post about running social media campaigns for franchises on featured on Savvy-Writer.com is from Joarra Solis, Vice President of Social Media Marketing at Cyberbacker. Franchisors can support franchises with social media in many ways, from supplying content, branding, scheduling, and formatting, to providing cybersecurity and tracking metrics. But […]
Book Review—Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter Most
This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing […]