Someone contacted me about sharing what I thought was the biggest challenge a social media manager faces. The answers would be posted in a roundup post. However, the person never answered my email inquiry about the deadline, so I decided to answer the question on Savvy-Writer. A social media manager wears many hats such as […]
This article about contact forms that convert appeared on HubSpot and is reprinted on Savvy-Writer with permission. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough. When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will […]
This article about email strategy appeared on HubSpot and is reprinted on Savvy-Writer with permission. If you’re in an e-commerce business, you’re probably very familiar with the challenge of “abandoned carts”. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Many of these people will return, and some more qualified to […]
When you think of an eCommerce marketing strategy, you probably think of online ads. Banner ads, one line text links and large graphic ads on websites and in emails and newsletters are one way to advertise. However, they can be expensive. If you use ads, keep in mind that graphics should be eye-catching, so they’ll grab […]
The following is a guest post from Nick Dimitriou, Growth Marketer at Moosend, an email marketing software automation company. Not too long ago, the only thing a business needed, to promote a product or a service was happy customers, word-of-mouth advertisement and perhaps some flyers informing consumers of a fantastic opportunity or a grand opening. Nowadays, […]