Marketing nonprofit organizations is a dream come true for some professionals. Whether they’re paid or volunteer their services, helping to raise the awareness of a nonprofit is rewarding on many levels. Not only do you get to promote an organization that is helping (fill in the blank), but you get to see it evolve. But […]
I’ve been using Canva: Canva: Awesome simple and easy to use graphic design software for some time. Even though I have Adobe InDesign and Photoshop, I choose to use Canva. Why? Because the software has pre-made design templates – this makes designing images, infographics, and more fast and easy. While you don’t have to have a background […]
QUOTE OF THE DAY “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” -William Arthur Ward Imagine that SEO for your business is really marketing. I’m guessing that you (or the SEO company you’ve hired) use white-hat SEO (good) instead of black-hat SEO (bad) tactics in your […]
Has this happened to you? You signed up with an email marketing provider thinking you’d be with them forever. You envision publishing your newsletter, eBlasts, and autoresponders each month and feeling good about it. But then you start working with templates and it’s not as user friendly as you thought. Oh well. You close your […]
Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more noticeable and because people typically consider […]