Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more […]
Are you sick and tired of using social media without seeing results? Millions of small business owners like you flock to Twitter, Facebook, Instagram, Pinterest, Tumblr, etc. and wonder if they should spend thousands of dollars on social media campaigns. But unless you understand social media today, you’re never going […]
Updated on July 2, 2020. Do you struggle with writing social media updates because you’re unsure how long they should be? Does writing a blog post send chills up and down your spine because you don’t know if you should write 500 or 1,600 words? Do you want to faint […]
Updated on October 31, 2020. Click here to listen to the audio version of this post, Savvy-Writer Monthly Snippet-September. For the past few weeks, I’ve been having many conversations with people about images. From choosing the right images for their blog, website or social media networks to high resolution images, I’ve been […]
Email Marketing Best Practices Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is […]
I manage a couple of Facebook pages, some of which are nonprofits, and keep a close eye on stats via Facebook Insights. When I see an increase in reach and total reach, I want to do a Happy Dance! Why? Because posts are being seen by more people, which is […]
In 2008, I learned about WordPress when I was hired as a travel blogger and travel writing blogger with a travel company. In fact, using WordPress for your small business is the smartest decision you can make! When I first started learning how to use WordPress, I was nervous. Why? […]