Email Marketing Best Practices Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is […]
Category Archives: Content Marketing
Can You Triple Your Facebook Page Comments by Asking Readers to Post Pictures?
I manage a couple of Facebook pages, some of which are nonprofits, and keep a close eye on stats via Facebook Insights. When I see an increase in reach and total reach, I want to do a Happy Dance! Why? Because posts are being seen by more people, which is […]
What do You Mean You Don’t Use WordPress for Your Small Business?
In 2008, I learned about WordPress when I was hired as a travel blogger and travel writing blogger with a travel company. In fact, using WordPress for your small business is the smartest decision you can make! When I first started learning how to use WordPress, I was nervous. Why? […]
Do I Need a Responsive Web Design for My Small Business?
If you’re a small business owner, you may be asking yourself, “What the heck is responsive web design?” Good question. Responsive web design or RWD, as it’s referred to, is web design that provides users with the optimal viewing experience on a mobile device, like a smartphone, or desktop. This […]
What Do You Mean Your Small Business Doesn’t Have a Website?
I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or […]