Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies? Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to […]
Category Archives: Clients
Content: Write for the Web in 7 Easy Steps
Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when […]
SEO Company Isn’t Performing – It May Be Time to Fire Them
Do you need to fire your SEO company? If you’re not getting the SEO results or customer service support you deserve, it may be time to fire your SEO company. Here’s how to know when it’s time to say goodbye: You never receive timely responses to your emails. It’s always […]
Skype Can Save Your Company Time and Money
Don’t you hate it when you’ve scheduled a company meeting, only to cancel it due to horrible weather conditions? How many times are you going to reschedule because of a snow storm? Use Skype to solve this problem, and you won’t have to cancel next week’s meeting because of extreme weather. […]
Email Marketing: Is Free a Powerful or Spam Marketing Term?
There’s a debate as to whether or not ‘free’ is a powerful email marketing tool or spam in disguise. According to a post on the 60 Second Marketer, the word ‘free’ is a powerful and effective marketing tool because it taps into an emotional trigger which activates impulses. But how true is […]
Is Your Company Afraid of Blog and Social Media Commitment?
When I’m approached by business owners who want to start a blog or rewrite their blog content along with increasing their social media presence, I usually think to myself, “Hmmm. How committed are they to developing and maintaining a blog? Are they ready for the commitment that social media requires?” […]
My 7 Best Keyword Research Tips Ever
Finding the right keywords for your website can be a tedious process. Keyword research takes time, but it doesn’t have to a ‘dreaded’ task. The main point to remember when researching keywords is to ask and answer the following questions: Who is the target audience? What is the main focus […]