How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more…]

How to Promote Your Book (Even if You Hate Marketing)

Marketing Plan, marketing plan for your book, promote your book with marketing“Promote your book.”

You know you have to do it.

But you procrastinate, hoping someone else will do the marketing for you.

Your book, which you spent hours, days, months and years writing requires marketing.

And you can’t use Harry Potter’s magic wand to promote your book, can you?

You know what you must do: roll up your sleeves and get down and dirty with marketing.

The good news is you can market your book even if you hate marketing.

The solution is easy. Stop saying you hate marketing and you won’t attract negative thoughts, feelings, and beliefs around marketing. [Read more…]

What Do You Mean Your Small Business Doesn’t Have a Website?

I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website.

This shocked me.

Why?

Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or even tripling your profits?

The extra money that your business makes can be reinvested back into your business or donated to your favorite nonprofit. Of course, with an increase to your bottom line, you could hire more employees. Look at that? You’ve just created jobs within your community.

Today, a small business website is necessary. If you don’t think it is, Google your competitors. I bet you that they have a website.

Get Over the Fear of Having a Small Business Website

Fearing technologies like a website can kill your small business. This may be a tough pill to swallow, but it’s true.

Your customers want convenience and this means purchasing products online.

Even if you have a service business, say life coaching, your clients may prefer to book an appointment with you online.

Watch this video to find out how you can get over the fear of having a small business website.

Here’s a question for you:

Have you resisted creating a website for your small business but then finally realized it’s necessary to have in today’s market?

Let me know in the comments.

Also, do you know someone who owns a business that’s still making this mistake?

I showed you why a website is necessary for your small business. Now… Share a link to this blog post and video with everyone in your network so they know why a website is important for their small business. :D

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7 Lessons a Road Trip Can Teach You about Content Marketing

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I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio.

Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t believe it.

Anyway…

As I was driving back from Wisconsin and hit Chicago’s rush hour traffic, again, I thought about my road trip and content marketing.

For example, when you’re on the road, you have to pay attention to the drivers around you while you focus on your own lane. If you lose focus for one moment, you may hit another driver.

You have to strike a balance between keeping an eye on others and focusing on what you are doing.

Below are seven lessons from my road trip and what they can teach you about content marketing today. [Read more…]

Small Business Creates Web Traffic Frenzy with Online Marketing Strategies

Want to explode your small business’ web traffic? How would you like to double sales? If you answered “Yes” to these questions, then you’ll want to use proven marketing strategies.

The fact is you can’t ignore content marketing.

If you’re not taking advantage of blogging for your business, you’re missing out on capturing and converting prospects into clients and customers.

If you’re not taking advantage of Twitter, Facebook, LinkedIn, and Google ads, you’re missing out on reaching your target audience. You’re missing out on giving your target audience the solution they need.

It’s possible for your business to make six-figures. But it may not happen overnight.

With time and perseverance, your small business can generate profits by using online marketing strategies.

Don’t be afraid to:

  • Become an *authority* in your industry.
  • Submit a guest blog post to a high ranking website.
  • Create a podcast and/or video series.
  • Ask your audience to *pay* with a tweet.
  • Get media coverage for your small business. [Read more…]