Marketing - Savvy-Writer

27 Killer Copywriting Posts for Writing Copy that Converts

April 25, 2013 by Amandah Blackwell Leave a Comment

Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket.

Let me ask you this: Have you heard of David Ogilvy?

He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.” So true. One long form sales page can mean the difference between thousands and millions of dollars.

Whether you’re a seasoned business owner or a newbie, copywriting is important for building your business online and offline. Here are 52 resources to help you spice up your copywriting and attract the clients and customers you want. [Read more...]

Filed Under: Clients, Freelance Writing, Ghostwriter, Tips and Tricks Tagged With: Business Tools, Communication, Copywriting, Freelance Writing, Ghostwriting, Marketing, Web Traffic, Writing, Writing and Editing

A Simple Plan to Avoiding Cancer of Communication

January 24, 2013 by Amandah Blackwell Leave a Comment

When you hear the word cancer, you probably want to cringe.

Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it.

What is cancer? According to the U.S. National Library of Medicine, “Cancer is the uncontrolled growth of abnormal cells in the body. Cancerous cells are also called malignant cells.”

My dad died in May 2004 from cancer. In 2001 he was electrocuted at work which awakened the asbestos that sat in his lungs from a long slumber. Eventually, the asbestos turned into cancer. My dad went from weighing a normal weight of about 160 – 170 lbs. to 75 lbs. when he passed away. He was literally skin and bone.

Just as people can become infected with cancer so can businesses.

Why?

“According to Charlie Sheen, “We have cancer of communication. No one listens anymore.” Charlie made this statement when he appeared on Dr. Oz‘s talk show on January 16, 2013.

Whatever you may think of Charlie Sheen, he’s right. If you don’t listen to your employees, they’ll quit and you’ll be known as a company with a huge turnover rate. If you don’t listen to your customers, they’ll buy from your competitors. If you don’t pay attention to the trends within your industry, you’ll lose customer and could be bought by another company. If you don’t utilize the right copy in your marketing kit or on your website, you won’t reach customers. [Read more...]

Filed Under: Clients, Freelance Writers, Freelance Writing, Overcoming Obstacles, Tips and Tricks Tagged With: Blogs, Business Tools, Communication, Copywriting, Freelance Writing, Ghostwriting, Marketing, Mistakes to Avoid, Social Media, Travel Writing, Writing, Writing and Editing

One Simple Lesson Will Boost Your Non-Profit Organization’s Donations and Support

January 3, 2013 by Amandah Blackwell 6 Comments

Email Copywriting Boosts Donations (Photo credit: 401(K) 2012)

A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio.

I didn’t receive a job offer.

I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?”

If a non-profit organization wants to cultivate good relationships with the public, corporate donors, and philanthropists, the email copywriting has to be spot on.

Here’s the email response I received:

Thank you for your interest in our organization. This position has been filled.

Best of luck with your future endeavors.

The response was a standard HR response. No connection was made.

I would have been interested in keeping in touch through a newsletter. After all, I applied for a job with the organization. Why wouldn’t I want to know more?

I wasn’t given links to social media, or the website where I could sign up for a newsletter. [Read more...]

Filed Under: Clients, Freelance Writing, Tips and Tricks Tagged With: Business Tools, Communication, Copywriting, Freelance Writing, Marketing, Mistakes to Avoid, Public Relations, Writing, Writing and Editing

How to Use Twitter Better: 7 Quick and Simple Tips

September 12, 2012 by Amandah Blackwell 7 Comments

Do you worry you’re not using Twitter properly?

My sixth sense tells me you’re shaking your head YES.

You’re not alone. Entrepreneurs, directors of marketing departments, and even writers have doubts about how to use Twitter.

The good news is you can grow your Twitter followers slowly.

You don’t have to spend money to buy followers just so your Twitter account can look good. That’s taking the easy way out which could cost you more money in the long run, or worse. You can damage your reputation. Who wants to lose or spend more money and destroy their reputation at the same time?

Not you, right?

So… What is the right way to use Twitter to grow your online and social media presence? [Read more...]

Filed Under: Clients, Freelance Writers, Freelance Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Business Tools, Communication, Freelance Writing, Making Money on the Internet, Marketing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writing, Writing and Editing

The Howard Stern Guide to Shocking the Shirts Off Your Readers (And Keeping Them Hooked)

July 10, 2012 by Amandah Blackwell 2 Comments

You may be asking the question, “who is Howard Stern?”

He’s an actor, one-of-a-kind radio personality, TV host, author, and most recently, a photographer, who usually ruffles a few feathers because he doesn’t apologize for who he is.

I know what you’re thinking. Amandah, a woman, listens to ‘shock jock’ Howard Stern. What?

Opening title (Photo credit: Wikipedia)

I used to listen to Howard when he was on local radio (he’s on Sirius Satellite Radio); I’d change the channel if the material was too raunchy for me.

Let’s face it; if shocking people works for ‘shock jock’ Howard Stern, it could work for you and your business.

You may want to tone it down for your audience. After all, you don’t want to shock them into unsubscribing from your newsletter or blog. You also don’t want to shock them into not purchasing your products or services.

Say what you want about Howard Stern, but the man knows how to gain and hold the attention of his audience. [Read more...]

Filed Under: Clients, Freelance Writing, Ghostwriter, Overcoming Obstacles, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Blogs, Business Tools, Communication, Copywriting, Freelance Writing, Ghostwriting, Making Money on the Internet, Marketing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writing, Writing and Editing

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27 Killer Copywriting Posts for Writing Copy that Converts

One Simple Lesson Will Boost Your Non-Profit Organization’s Donations and Support

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