You are here: Home / Archives for Copywriting

7 Lessons a Road Trip Can Teach You about Content Marketing

September 2, 2013 by 3 Comments

content marketing world, content marketing, how content marketing is like a road trip, content marketing strategy map

I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio.

Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t believe it.

Anyway…

As I was driving back from Wisconsin and hit Chicago’s rush hour traffic, again, I thought about my road trip and content marketing.

For example, when you’re on the road, you have to pay attention to the drivers around you while you focus on your own lane. If you lose focus for one moment, you may hit another driver.

You have to strike a balance between keeping an eye on others and focusing on what you are doing.

Below are seven lessons from my road trip and what they can teach you about content marketing today. [Read more...]

Filed Under: Clients, Content Marketing, Content Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: , , , , , , , , , , ,

Small Business Creates Web Traffic Frenzy with Online Marketing Strategies

August 21, 2013 by 6 Comments

Want to explode your small business’ web traffic? How would you like to double sales? If you answered “Yes” to these questions, then you’ll want to use proven marketing strategies.

The fact is you can’t ignore content marketing.

If you’re not taking advantage of blogging for your business, you’re missing out on capturing and converting prospects into clients and customers.

If you’re not taking advantage of Twitter, Facebook, LinkedIn, and Google ads, you’re missing out on reaching your target audience. You’re missing out on giving your target audience the solution they need.

It’s possible for your business to make six-figures. But it may not happen overnight.

With time and perseverance, your small business can generate profits by using online marketing strategies.

Don’t be afraid to:

  • Become an *authority* in your industry.
  • Submit a guest blog post to a high ranking website.
  • Create a podcast and/or video series.
  • Ask your audience to *pay* with a tweet.
  • Get media coverage for your small business. [Read more...]
Filed Under: Clients, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: , , , , , , , , , ,

What’s the Secret Recipe for Making Content Viral?

June 5, 2013 by 6 Comments

make content viral, how to make content viral, content writing viral

Check this out… I posted the following comment on Copyblogger regarding making content viral:

I’d like to know the Number One way to make your content go viral besides writing awesome content. Is it guest blogging? Is it commenting on blog posts? PPC marketing? Local networking? Social media? Other?

Lady luck smiled upon me (and you) because Sonia Simone answered my question. WooHoo!

CLICK HERE to read “Return of the Content Marketing Know-It-All” and Sonia’s response to my comment. And, keep reading to find out the ingredients that go into making content viral.

The Secret Recipe for Making Content Viral

Having your content go viral can do wonders for your business and authority.

Why?

Because when people start sharing and commenting on your content it sends a message to others that they need to pay attention to you. When you’re seen as an expert in your industry, your target audience will sit up and pay attention. They’ll contact you so you can help them solve whatever problem they have.

how to make content viral, recipe to make content viralThe first ingredient in the recipe is your headline.

The second ingredient in the recipe is your topic.

The third ingredient in the recipe is your opening paragraph.

The forth ingredient in the recipe is right image.

The fifth ingredient in the recipe is your content.

The sixth ingredient in the recipe is your ending.

The seventh ingredient in the recipe is the layout of your content.

Now that you have the secret recipe for making content viral, it’s time to mix the ‘ingredients’ together and start writing. Your content will go viral before you know it!

What would you add to make content go viral? Join the conversation by leaving a comment below.






Enjoyed this post? Get email updates, free! 

Filed Under: Clients, Content Writing, Freelance Writing, Overcoming Obstacles, Tips and Tricks Tagged With: , , , , , , ,

27 Killer Copywriting Posts for Writing Copy that Converts

April 25, 2013 by 2 Comments

copywriting, how to write copy that converts, copwriting that converts

Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket.

Let me ask you this: Have you heard of David Ogilvy?

He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.”  So true. One long form sales page can mean the difference between thousands and millions of dollars.

Whether you’re a seasoned business owner or a newbie, copywriting is important for building your business online and offline. Here are 52 resources to help you spice up your copywriting and attract the clients and customers you want. [Read more...]

Filed Under: Clients, Freelance Writing, Ghostwriter, Tips and Tricks Tagged With: , , , , , , , ,

Three Easy Ways to Gain and Lose Likes on Facebook

April 11, 2013 by 1 Comment

facebook

Do you remember when you started your company’s Facebook page?

You probably jumped up and down as family and friends liked and shared your company’s page. When your clients or customers started liking your Facebook page, you probably jumped up and down as the number of likes your page received increased by the hour.

But then something happened. After a while, the excitement died down. Before you knew it, your Facebook page was silent. You probably even wondered what happened.

For starters, Facebook is a social media site. But you knew that, right?

It’s up to you, the business owner or social media manager, to be social on your company’s Facebook page.

If you want to gain more likes and reach more people on Facebook, you MUST BE SOCIAL.

Growing your Facebook page doesn’t have to be difficult, it doesn’t have to be a chore. Listed below are three easy ways to gain likes on your Facebook page. Follow these steps and your Facebook page will have more likes than you thought possible. [Read more...]

Filed Under: Clients, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: , , , , , , , , , ,
Next Page»