How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more…]

7 Lessons a Road Trip Can Teach You about Content Marketing

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I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio.

Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t believe it.


As I was driving back from Wisconsin and hit Chicago’s rush hour traffic, again, I thought about my road trip and content marketing.

For example, when you’re on the road, you have to pay attention to the drivers around you while you focus on your own lane. If you lose focus for one moment, you may hit another driver.

You have to strike a balance between keeping an eye on others and focusing on what you are doing.

Below are seven lessons from my road trip and what they can teach you about content marketing today. [Read more…]

Small Business Creates Web Traffic Frenzy with Online Marketing Strategies

Want to explode your small business’ web traffic? How would you like to double sales? If you answered “Yes” to these questions, then you’ll want to use proven marketing strategies.

The fact is you can’t ignore content marketing.

If you’re not taking advantage of blogging for your business, you’re missing out on capturing and converting prospects into clients and customers.

If you’re not taking advantage of Twitter, Facebook, LinkedIn, and Google ads, you’re missing out on reaching your target audience. You’re missing out on giving your target audience the solution they need.

It’s possible for your business to make six-figures. But it may not happen overnight.

With time and perseverance, your small business can generate profits by using online marketing strategies.

Don’t be afraid to:

  • Become an *authority* in your industry.
  • Submit a guest blog post to a high ranking website.
  • Create a podcast and/or video series.
  • Ask your audience to *pay* with a tweet.
  • Get media coverage for your small business. [Read more…]

What’s the Secret Recipe for Making Content Viral?

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Check this out… I posted the following comment on Copyblogger regarding making content viral:

I’d like to know the Number One way to make your content go viral besides writing awesome content. Is it guest blogging? Is it commenting on blog posts? PPC marketing? Local networking? Social media? Other?

Lady luck smiled upon me (and you) because Sonia Simone answered my question. WooHoo!

CLICK HERE to read “Return of the Content Marketing Know-It-All” and Sonia’s response to my comment. And, keep reading to find out the ingredients that go into making content viral.

The Secret Recipe for Making Content Viral

Having your content go viral can do wonders for your business and authority.


Because when people start sharing and commenting on your content it sends a message to others that they need to pay attention to you. When you’re seen as an expert in your industry, your target audience will sit up and pay attention. They’ll contact you so you can help them solve whatever problem they have.

how to make content viral, recipe to make content viralThe first ingredient in the recipe is your headline.

The second ingredient in the recipe is your topic.

The third ingredient in the recipe is your opening paragraph.

The forth ingredient in the recipe is right image.

The fifth ingredient in the recipe is your content.

The sixth ingredient in the recipe is your ending.

The seventh ingredient in the recipe is the layout of your content.

Now that you have the secret recipe for making content viral, it’s time to mix the ‘ingredients’ together and start writing. Your content will go viral before you know it!

What would you add to make content go viral? Join the conversation by leaving a comment below.

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27 Killer Copywriting Posts for Writing Copy that Converts

copywriting, how to write copy that converts, copwriting that converts

Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket.

Let me ask you this: Have you heard of David Ogilvy?

He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.”  So true. One long form sales page can mean the difference between thousands and millions of dollars.

Whether you’re a seasoned business owner or a newbie, copywriting is important for building your business online and offline. Here are 52 resources to help you spice up your copywriting and attract the clients and customers you want. [Read more…]