Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket. Let me ask you this: Have you heard of David Ogilvy? He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.” […]
Tag Archives: Copywriting
Three Easy Ways to Gain and Lose Likes on Facebook
Do you remember when you started your company’s Facebook page? You probably jumped up and down as family and friends liked and shared your company’s page. When your clients or customers started liking your Facebook page, you probably jumped up and down as the number of likes your page received increased by the hour. But then […]
Stop Wasting Time! Go from Ideas to Blog Posts
I’m sure you have great ideas for blog posts either for your own website, or your company’s website. Congratulations! But I ask you to put your blog ideas aside for a moment and read the following: • Pick any blog such as Copyblogger, Boost Blog Traffic, The Huffington Post, Guy Kawasaki, Chris Brogan, Seth Godin, and […]
A Simple Plan to Avoiding Cancer of Communication
When you hear the word cancer, you probably want to cringe. Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it. What is cancer? According to the U.S. National Library of Medicine, “Cancer is the uncontrolled growth of abnormal […]
One Simple Lesson Will Boost Your Non-Profit Organization’s Donations and Support
A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio. I didn’t receive a job offer. I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?” If a non-profit organization wants to cultivate good relationships with the public, corporate […]