How to Get the Most Out of Your Health and Wellness Blog
Many health and wellness professionals may struggle with blogging for their health and wellness blog.
For example, you may not think you have enough time to blog. Perhaps you don’t know who your audience is or what they want.
Do you focus on both mental and physical health, or one or the other?
When you write blog posts, the main factor to keep in mind is your target audience. What do they want and need? You’ll also want to read comments (if comments are activated) because you can find great blog topics within them.
Read on to discover how to improve your health and wellness blog.
Brainstorm for Blog Ideas for Your Health and Wellness Website
As mentioned above, you can find blog topics within the comments on your health and wellness blog. For example, if you notice that people keep posting information about how they’re unsure how to mediate, you could write a blog post such as, “Meditate 10 Minutes a Day with These Simple Techniques.” Perhaps you’ve taken a class on how to do Bikram Yoga. You could write a blog post such as “How to Do Bikram Yoga from the Comfort of Your Home.” Make sure you include images or even a video (provide a transcript). Ideas are all around. All you have to do is open to the possibility of them and take your content writing to the next level.
Use Short and Long Tail Keywords in Your Health and Wellness Blog Posts
You may have heard that it’s a good idea to use short and long tail keywords in your health and wellness blog. However, you want to use the “right” short and long tail keywords in your blog posts. And you want to use keywords and phrases you’re target uses when they’re searching for a a health and wellness blog. Don’t be afraid to ask a client or customer how they found your blog. The information they give you is invaluable.
Of course, you can use free tools such as Google AdWords Keyword Planner, WordPot, Wordtracker (limits the number of searches – offers a paid option), and others to find keywords, or you could invest in a keyword software such as WordStream, BrightEdge (I’ve used this and it’s thorough), and others. With these programs, you enter your short and long tail keywords, and receive important results such as search volume, competition, cost for paid search, and other information. You’ll want to use a set of Primary (one or three) and Secondary (one to three) keywords. You don’t want to exceed 10 keywords
because this may be overkill within your blog posts. And you never, ever want to stuff your health and wellness blog posts with keywords. You may have heard this before, but it begs repeating. You want to provide readers with useful posts. You want them to come back and bring others with them. Develop a community and make everyone feel welcomed!
Use These 7 Simple Blog Writing Tips for Your Blog
You can improve your health and wellness blog with these simple blog writing tips. For example, blog because you want to, not because you have to do it or you’re hoping to make millions of dollars.
Making money from your website is fantastic. However, you don’t want making a living from your blog to be your sole motivator. Come from a place of helping people improve their health and wellness, which leads to the next point. You can find many blog posts and articles written on authenticity and authority. But understand what these terms mean. You want to be authentic in your writing. You may want to share a personal story about how you struggled with your health and wellness or how you made a terrible mistake. You also want to be seen as an authority within the health and wellness field. Attend classes, conferences, and seminars and connect with other industry health and wellness professionals.
Another blog writing tip is to post a short survey or poll and gather feedback from readers. Use the information to brainstorm and write blog posts. You’ll also want to read other health and wellness blogs to see what others in your industry are doing.
A great blog writing tip is to participate in groups, whether on Facebook, LinkedIn, Yahoo!, or some other online network. Like reading other health and wellness blogs, you can learn from others by participating in groups. You may learn something about the industry you didn’t know. Or you may learn a new breathing technique to share with your readers.
Lastly, read books! Check out books from your library either in physical form or on your eReader and read about health and wellness from the latest authors. You may discover something new.
Recap of blog writing tips:
- Blog because you want to do so – Making money from your blog is fine, don’t allow it to be your only motivator.
- Be authentic and build authority – Share a personal story and be willing to show you too are vulnerable.
- Attend classes, conferences, and seminars – Write about what you learned and share your knowledge with your audience.
- Post a survey or poll and gather feedback – Use the information to write blogs that your audience wants to read.
- Read other health and wellness blogs – Learn from others. What are they writing? What were the popular posts? Study the blogs and apply techniques to your blog.
- Join online groups – You may learn a new meditation technique or how someone improved their health and wellness blog with a new tool.
- Read – Check out latest in health and wellness. Keep up-to-date with the industry by reading books from experts. Share information with your readers so they know what’s happening in the industry, too.
Blog for Your Health and Wellness Business and Get Results Fast
If you have a passion for health and wellness, share it with the world! Don’t be afraid to show your vulnerability because your readers will connect better with you. Remember, no one is perfect. Everyone makes mistakes and does their best. If you’ve been blogging for some time and haven’t seen the results you wanted or expected, it’s time to shape up and sharpen our health and wellness blog! Conduct a blog audit to see which topics were a hit, and which ones were a miss. Reach out to readers and get their opinion. In fact, before you write a blog post, you could post the topics on your website and ask readers to vote on them. Choose the winning topic and write about it, but keep the second and third place ideas for a later date. Don’t have time to write? You could hire me, Savvy-Writer, to write your health and wellness blog posts. If this is something you’d be interested in, please contact me. I’m happy to help!
Over to you. What health and wellness blog tips do you have? Share them in the comments.
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