Your company may have incorporated a blog on its website or have a blog linked to your company’s website. Your company probably uses social media, hoping it will increase your web traffic, sales, and revenues. Unfortunately, if a blog post (or other web content) isn’t compelling or you don’t have […]
Category Archives: Search Engine Optimization
SEO: The Benefits of Knowing and Understanding Web Optimization
Most businesses owners hire SEO companies to optimize their websites. There’s nothing wrong with this if the SEO companies do their job. Think about the following questions for a moment: What happens if the SEO company goes out of business? Who will take care of your web optimization? What […]
A Freelance Writer Gets Results, Increases Profitability
As a freelance writer, I work with clients in various industries. A month ago, I started working with a client in the travel industry. I’m thrilled because not only do I get to write quality content such as editorial articles and blog posts, I get to teach everyone about SEO and […]
Social Media and SEO: Do Your Employees Struggle with Change?
Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies? Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to […]
Content: Write for the Web in 7 Easy Steps
Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when […]