This book review is about The Authenticity Code™: The Art and Science of Success and Why You Can’t Fake It to Make It by Dr. Sharon Lamm-Hartman, Founder and CEO of Inside Out Learning, Inc. (IOL), an award‐winning global leadership, team and organization development consulting business. The Authenticity Code™ will be available on October 19, […]
This in-depth book review is about unReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill, Co-founder and CEO of ASLAN Sales Training Program. unReceptive will be available from HarperCollins Leadership on October 12, 2021, but you may pre-order your copy now. I’d like to thank HarperCollins Leadership and Mike Onorato at Smith […]
The following is a guest post on brand positioning from Grant Polachek, head of Branding at Squadhelp.com, the world’s #1 naming and branding platform. Every year, the number of startups flooding the US keeps growing. And one thing common about startups trapped in this flood is that they lack a guiding principle that’ll help them […]
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also maintains a popular blog with more […]
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief marketing officers, etc. believe it’s […]