“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief […]
Category Archives: Email Marketing
Just How Important Is Colour To Branding? [Infographic]
This guest post on Savvy-Writer about colour and branding is from Jodie Manners at UK Web Host Review. Follow on Twitter at ukwebhostreview. Colour is to branding what water is to the human body. It makes up most of its content and the rest is redundant without it. Not […]
Do You Always Do What’s Obvious?
I want to introduce you to Obvious Adams. And he could be a great friend to you, the digital marketer. Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary. However, Obvious sees things that others don’t. He also takes his time to get to know a company and […]
The Role of Marketing Automation to Improve the Customer Journey
This marketing automation guest post on Savvy-Writer is provided by Radhika Mohan Singh Roy, Marketing Manager, at EngageBay. Automation has helped marketing advance in leaps and bounds, optimizing how we strategize and approach our customers. At every point in the process, automation makes its effects distinct.
4 Secrets to Contact Forms that Convert
This article about contact forms that convert appeared on HubSpot and is reprinted on Savvy-Writer with permission. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough. When requiring a contact form to download the goodies you’re offering, you have to think first […]