This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing […]
Category Archives: Email Marketing
What Marketers Need to Know about Data
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also […]
Is the Marketing Funnel Dead or on Life Support?
“Is the marketing funnel dead?” It’s a question that’s been asked many times throughout 2020. It’s even caused some marketers to get into heated debates about it. There’s no need to get all twisted up inside about the sales and marketing funnel. While some directors of marketing, marketing managers, chief […]
Just How Important Is Colour To Branding? [Infographic]
This guest post on Savvy-Writer about colour and branding is from Jodie Manners at UK Web Host Review. Follow on Twitter at ukwebhostreview. Colour is to branding what water is to the human body. It makes up most of its content and the rest is redundant without it. Not […]
Do You Always Do What’s Obvious?
I want to introduce you to Obvious Adams. And he could be a great friend to you, the digital marketer. Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary. However, Obvious sees things that others don’t. He also takes his time to get to know a company and […]