Marketing and data analytics. Book cover: The Data Mirage: Why Companies Fail to Actually Use Their Data by Ruben Urgarte

What Marketers Need to Know about Data

This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also […]