This guest post on Savvy-Writer about colour and branding is from Jodie Manners at UK Web Host Review. Follow on Twitter at ukwebhostreview. Colour is to branding what water is to the human body. It makes up most of its content and the rest is redundant without it. Not […]
Category Archives: Email Marketing
Do You Always Do What’s Obvious?
I want to introduce you to Obvious Adams. And he could be a great friend to you, the digital marketer. Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary. However, Obvious sees things that others don’t. He also takes his time to get to know a company and […]
The Role of Marketing Automation to Improve the Customer Journey
This marketing automation guest post on Savvy-Writer is provided by Radhika Mohan Singh Roy, Marketing Manager, at EngageBay. Automation has helped marketing advance in leaps and bounds, optimizing how we strategize and approach our customers. At every point in the process, automation makes its effects distinct.
4 Secrets to Contact Forms that Convert
This article about contact forms that convert appeared on HubSpot and is reprinted on Savvy-Writer with permission. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough. When requiring a contact form to download the goodies you’re offering, you have to think first […]
The Email Strategy That Turns Browsers Into Active Online Shoppers
This article about email strategy appeared on HubSpot and is reprinted on Savvy-Writer with permission. If you’re in an e-commerce business, you’re probably very familiar with the challenge of “abandoned carts”. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Many of these people will return, […]